GURU Energy Drink

When I think of a guru, I think of an all-knowing teacher.

Ready and willing to put me through trials before learning how to live day in and out, like a Stock Market Guru or Financial Guru.

When I think of Guru Energy Drink however, I think of a serious can that has come to the party with hopes to impress. Seeing as Brain Toniq was the original 100% natural energy drink, Guru might not see as many open arms as it hoped for.

Step 1: Diversify

With six alternative flavors each coming in 12fl oz. cans, this Guru definitely has plenty of costumes. The flavors themselves, are much more difficult to explain.

• First and foremost, comes the original Guru. No listed flavor, just Guru flavored in a powerful red, silver, and black can. Realistically it tastes closest to an all natural Redbull, sweet and tangy, guarana tasting bitterness.
• Guru Lite looks remarkably feminine, with a clean white and silver can and 90% less calories than the original Guru my guess would be that it's supposed to represent purity, the kind that comes from eating disorders and self regurgitation.
• Green Tea Honey-Lemon Guru is definitely up there with the most interesting of the bunch. Colored Lime green with yellow highlights (however did they think of THOSE colors?) the can represents wholistic and organic, while seeming cutting edge and of course "green".
• Superfruit Guru, Lemonade Guru and Tangerine Guru are the obvious Juicy Fruit reference. All in bright cans, Superfruit in a red and pink colorway, Tangerine in orange and yellow, Lemonade in Blue and Green. In all the Green-Tea and Superfruit caught my attention the most, not just because of their colors but due more to their unique off the wall names.

Step 2: More = Better

Looking at the overall Guru package it becomes quite clear (rather eerily so) that there is a ramp-up throughout the entire line-up. One example being Calories. Lite contains 10 Calories, Guru 100, Green tea 110, Lemonade 120, Superfruit 120, and lastly Tangerine at 130. I'm not sure how or why they orchestrated such a creepy caloric makeup but there's surely something for each and every calorie counter out there.

All six cans have the exact same 1,285mg Proprietary Guru Blend, containing Guarana (97mg) for caffeine, Echinacea, Ginseng, and Ginkgo Biloba. Aside from the nearly useless Ginseng and Echinacea, the other two are necessities when it comes to every Organic Energy Drink. Normally I don't break down drinks into their actual ingredients but in this case there's something special I noticed. Lots and lots of organic natural juices, and rare ones at that.

Acai juice, black currant juice, yumberry juice, white grape juice, and cane juice are just few of the wide variety these drinks offer. Note also that the Lite is sweetened with Stevia Extract (an asian sweet leaf supposedly 300x sweeter than sucralose) for hardcore health fanatics that are interested. If you haven't been impressed up to this point, now is the time to start. Some of those fruits even I have never been able to find, and believe me, I've looked. Considering the fact that the Superfruit contains the majority of these fruit juices it instantly became my favorite.