Diet Pepsi Max: With More Caffeine
PepsiCo is launching a new drink in June: Diet Pepsi Max. The drink will have about one-third more caffeine than Diet Mountain Dew.
Diet Mountain Dew has 55mg caffeine per 12oz – so we’re
talking around 75mg caffeine – which is very similar to Mountain Dew Amp.
The drink, Diet Pepsi Max is geared toward consumers ages 25 to 34 who like the buzz of drinks like PepsiCo’s Mountain Dew, but are starting to become more concerned about their weight, the spokesman said.
Speaking of PepsiCo – anyone notice their new slogan – “More Happy”?
UPDATE: Official – amount of caffeine in Diet Pepsi Max is 46mg per 8oz. Thus a 12oz can contains 69mg.