Top Selling Energy Drink Brands
Red Bull and Monster lead in sales, with Red Bull at $7279 million and Monster at $5464 million.
While Red Bull has a modest growth of 7.5%, Monster’s growth is slightly higher at 11.0%.
Celsius stands out with an impressive 138% year-over-year growth, despite its sales of $1019 million, placing it behind the leaders.
Top selling energy drinks brands (USA)
From data ending April 2023 (52 weeks).
| BRAND | DOLLAR SALES | CHANGE vs YEAR EARLIER |
|---|---|---|
| Red Bull | $7279m | 7.5% |
| Monster | $5464m | 11.0% |
| Celsius | $1019m | 138.0% |
| Bang | $846m | -3.3% |
| Rockstar | $739m | 2.9% |
| Reign | $648m | 7.9% |
| NOS | $490m | 11.4% |
| C4 | $401m | 98.0% |
| Ghost | $389m | 52.6% |
| Alani Nu | $371m | 68.1% |
| Mtn Dew | $377m | -1.6% |
| Full Throttle | $117m | 3.9% |
| V8 | $58m | 6.6% |
| Venom | $43m | -5.5% |
| Zoa | $43m | 21.6% |
| Fuel | $43m | 5.5% |
| Up Time | $43m | -14.2% |
| Prime | $43m | -3.1% |
| Adrenaline Shock | $412m | -31.7% |
| Redline | $36m | -23.7% |
Bang energy went from boom to bust.
Its owning company – VPX – filed for bankruptcy in late 2022.
While some products remained on shelves, Monster purchased the drink brand in mid-2023, and the future of the drink is unknown.
Celsius sells zero-sugar energy drinks – the highly caffeinated Celsius Heat (300 mg caffeine), and a range of carbonated and non-carbonated drinks (200 mg caffeine).
Top selling energy shots (USA)
The energy shots market is led by 5-Hour Energy with sales reaching $862 million, despite experiencing a slight decline of 4.2% compared to the previous year.
| BRAND | DOLLAR SALES | CHANGE vs YEAR EARLIER |
|---|---|---|
| 5-Hour Energy | $862m | -4.2% |
| Tweaker | $26m | 0.7% |
| Stacker | $26m | -0.7% |
| Bang | $2m | -1.9% |
| Redline | $9m | -0.9% |
| EE | $8m | -8.0% |
| Private Label | $6m | -13.4% |
| Rip It | $5m | 33.6% |
| Pickle Juice | $4m | -24.9% |
| Red Dawn | $4m | -2.1% |
| Vive | $4m | -60.7% |
| Zeal Organic | $3m | 363.7% |
| Zen Power | $3m | 336.0% |
| Suja | $3m | -37.1% |
| Vitamin Energy | $1m | -32.3% |
| Bucked Up | $1m | 41.7% |
| Camo | $1m | 18.0% |
| Energy 2000 | $536k | 0.8% |
| Quick Strike | $306k | 0.2% |
| T Pains Nat’l Gamer Shot | $90k | 9147.0% |
Tweaker and Stacker follow, both hovering around the $26 million sales mark, with Tweaker seeing a modest growth of 0.7% and Stacker experiencing a slight dip.
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Watching your caffeine intake? Get the latest brews and caffeine news.Most brands in the table show varying degrees of growth or decline, underscoring the volatility in the market.
References
- US data from bevnet.com
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