Volt vs. Vault
According to Bevnet, beverage giant Coca-Cola is being sued by a small company called High Voltage Beverages.
High Voltage claims that Coke has been marketing their drink Vault, which has a similar sounding name as their beverage Volt, as a way to basically shut them down.
Vault has been on the market since 2005, while Volt was just unleashed in 2007. However, High Voltage claims they filed for their trademark in 1997.
Let’s compare the two drinks and see what’s creating all the confusion among the so called ignorant consumers who obviously are believed not to be able to tell the difference between the word volt and vault.
So they both are green and citrus like. They both are a soda with extra caffeine. However, the logos are clearly different and the bottle designs are different.
I don’t get it. I don’t think I would be confused between the two. In fact it’s pretty insulting as a consumer to be labeled as stupid enough to not be able to tell the difference at the convenience store.
Mountain Dew should sue because on Volt’s website it states, ” When dew won’t do it”.
What do you think? Do think High Voltage Beverages has a case? Participate in the poll below.