A Thought about ThinkGum

ThinkGumTaking a step away from the hectic world of coffee and energy drinks for a day, I decided to check in on the caffeinated candy industry.

What I stumbled upon this time was an energy gum that’s marketed as helping boost thinking, memory, and concentration. Before we get to the name lets recall last time I reviewed a product how I mentioned that a name like “Wild N’ Out” can quickly destroy a good first impression. Now I discover that the exact same thing can occur with a no-frills name like the product ThinkGum has.

ThinkGum might want to Think Different in the future. We already know the product supposedly boosts brain power why make us feel like we need to be reminded? Disappointment of the product name aside, I tested the product to see if any of the claims were truthful.

Brain-boosters?
ThinkGum includes a wide range of ingredients that have long been thought to help enhance cognitive abilities, some of which are Ginkgo Biloba, Guarana, Vinpocetine (cognitive enhancer), Bacopa (speeds information processing), and Natural Caffeine. Along with the “brain-boosters” the gum also contains peppermint (for flavoring and relaxation) and rosemary (for energy and stress relief). If you haven’t figured it out by now, the caffeine product world is all a numbers game. One of the first things people will check for is total caffeine, then flavor, design, etc. ThinkGum tries to dispel this myth, adding only 10mg of caffeine per piece (20mg per package) and for this type of product they could be onto something.

Anyone who has tried to take a test strung out on Spike or Redline knows that too much can sometimes be a bad thing. A product targeted towards college level studying is smart to avoid the peak and subsequent crash of most caffeinated products.

Taste and Energy
Trying the product for myself left me with mixed impressions. The first five seconds start with a pleasant peppermint flavor but is quickly shown to only be a cover for the strong herbal taste inside. The outer white coating is actually nothing like the inner brownish gum which disturbingly has small gritty specks mixed in. Some things you just don’t want to have to see in gum. Having been used to such high amounts of caffeine in the past I struggled to notice any sort of caffeine related effects but I’m sure it was there, on an upper note my concentration did noticeably improve after chewing for the instructed fifteen minutes, but could have been due to any of the ingredients.

A product like ThinkGum tends to be mild mannered for what most people would be looking for when browsing this site and seeing as the only purchasing option is for $32 worth of two piece packages from their buy page it’s hard to justify the trial. If you do happen to see the gum in stores, you might look into trying it, apparently this gum is very popular at UCLA and might be more helpful to you than it was for me.

Overall Score (2/5)

Review by Josh (blog: cubicalism)

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  • Dusty

    The reason you provided for complaining about yet another product name seemed pretty far-reaching to me. God forbid they name a product after what its purpose is. Maybe they should shoot for something unique instead. Oh wait, you criticized the last product for that, too.

  • fiddlerontheground

    LOL

  • josh

    All I’m saying is that the best products generally have original names that don’t overdo it. iPod for instance, isn’t zanny or wacky but also isn’t generic like iPlayMusic4U. Creativity is good, lunacy is not.

  • Dusty

    Point taken, and I agree with you on Wild ‘N Out. But for ThinkGum, I don’t believe the company is marketing a product as ubiquitous as MP3 players. With the gum’s specific use they can’t afford to market a name that doesn’t directly describe the use of the product, or else they risk falling in with the ranks of all the other gums out there.

  • Dusty

    Also, Ipod is a good name because it separates the player from a hoard of other players. The Ipod is not unique in its most basic sense (an MP3 player), so a unique name is warranted. For ThinkGum, though, it’s inherently unique. There is no need to further ostracize itself from the competition with a catchy name.

  • I would encourage the reviewer (and anyone else reading this) to check out Focuset. Their website (www.focuset.com) offers a free trial (just remember to call and cancel) and the product works – or you’re out $6.50. It has similar ingredients as the gum featured on this page (guarana and vinpocetine), but also includes other lesser known ingredients which support memory/attention enhancement (rhodiola rosea, nadh, yerba mate, etc…)

  • Anon

    Just to drop a line here. I’ve heard of people replacing caffeine with stay-awake prescription med Modafinil and Armodafinil … check it out on wikipedia (death by moda?).

    Cheers.

  • Anita

    I hear that Go Fast is coming out with a gum… I love their energy drink, and can’t wait to try the gum!!!

  • Jake

    I just bought some of this this gum from 7-11 and thought that the herbal taste after the peppermint taste was really good. Funny about the name talk above, Think Gum sound pretty appropriate to me.

  • Dr. Pepsi

    Good Review!

  • Alx_xlA

    Is this, by any chance, affiliated with the company that makes Brain TonIQ? The packages look suspiciously similar.

  • Alex “Hypno Pants” G.

    Well Jason, while focuset is similar to Think Gum… I also chew gum in general for my A.D.D. … so if I were to buy focuset, I’d get the same effects as Think Gum, but then I’d have to buy more gum 😛 Think Gum combines the two.

    However, if I had the money, I’d have ritalin, think gum, and focuset daily o.O haha 😀 … no seriously, I would.

Last Modified: August 27, 2014