All In Energy Drinks: A Lesson In Vial Marketing

The energy fiend is a unique breed of human, both daring and knowledgeable. Unphased by ONLY 300 milligrams of caffeine and unimpressed by a majority of marketing cons, these wired elite aren’t easily amused. Yet companies still choose to half-ass products, adding meaningless hype and otherwise worthless mottoes in hopes of being the next #1 (currently held by your choice of Monster). In an attempt to quell some of these advertising claims, I put All In Energy Drink under the brutal microscope.

For starters, the cans are outright boring. Fake looking flames surround a color coded Chinese-looking symbol that has no reference anywhere on or around the cans. Apparently the circle surrounding the symbol is in reference to a poker chip since “many” professional poker players are undoubtedly sponsored to drink it. The font gets easily lost and random images of playing card suits sit near the bottom under the flavors grape, citrus, and root beer. A faint outline of what appears to be a deformed dragon took multiple glances to distinguish and even then I had no desire to take a second look.

In terms of flavor the relatively small and sugarless 8.4 oz cans leave a lot to be desired. Grape (my usual favorite flavor) tasted watered down and bitter. With a more generic berry flavor than actual grapes or even artificial grapes, I desperately longed for the overpowering grape flavor of Kool-aid after drinking one. Citrus tasted too sharp to enjoy. The small hints of lemon and orange were drowned in the harsh punch of citric acid which left me reaching for orange juice just to wash it down. And lastly the brave can, the Root-Beer that drink makers have often passed over. The one can I was desperately hoping would do well enough to show the mainstream that Root-beer and energy drinks can mix, failed miserably. I could not come close to forcing myself to finish the can and I wish I never come across another root-beer energy drink for the length of my job. Take your favorite A&W Root Beer, add equal parts water, blend well with a heavy dose of the worst tasting supplements you can find and it’s a perfect match.

The motto provided on the cans of “Play harder, last longer, liver better, and go ALL IN!” was so off the mark you’d think they were talking about another product. Actual amounts of B vitamins had no listing and were instead replaced by percentages of daily allowance. The herbal blend that was meant to provide that extra boost was sub-par and again had no mention of amounts. Even the caffeine amounts had no listing, and from there the game was over. I was stupefied trying to find noticeable effects after multiple cans and by then my taste buds were so disgruntled I dared not upset them any further.

I have never had such poor luck with any energy drink I’ve ever come across and I would advise Bev Sci take a serious look at what they’re trying to get their devoted fiends to gulp down. I would highly suggest not spending your hard earned cash on a drink this cringe-worth, especially with a USD $2 price tag.

Looks like ALL IN has been discontinued.

Overall Score (1/5)

Review by Josh (blog: Cubicalism & Coffee)

Drinks are reviewed by an independent drink reviewer and do not necessarily reflect the views or beliefs of this site.

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  • jon caker

    i love that energy drink. the tingle of the rootbeer reminds me of catching fireflies in the woods with my father as child. Though, my fathers dead now, crushed by the head he held so high. live long octagon, for soon the rectangle monarchy will fall. i bleed the spirit of the mongoose. begone.

  • Antonio

    One of the coolest drinks I have drunk recently are energy drinks. They are perfect for mixed beverages and cocktails as they have great taste. If you are looking for a drink which lives up to the hype, check out Hype Energy Drinks, which are the perfect energy drink for you.

  • chris

    Josh – I am not sure what you were drinking because it certainly couldn’t have been the ALL IN drink. I was down at the WSOP and had a frosty cold Root Beer and couldn’t believe how good it tasted. The fact that some scientist can make nasty tasting herbs & vitamins palettable in a drink is a miracle! The no sugar thing was a bonus. That’s my 2 cents…

  • All In is not a bad drink. All flavors are sugar free and the can design is actually pretty sharp. I have seen some crappy shrink wrapped cans and these are way better than those. I don’t get why this drink is “Half assed”. It has vitamin C, B Vitamins, taurine, inositol, caffeine, astragalus, Asian ginseng, American ginseng, schisandra, and sucralose. I consider that a better than average ingredient list. It is at least on par with most 8.4 oz 80mg caffeine drinks. Really if your playing Texas Hold em you don’t wont to be over amped.

  • Tramp

    unfortunately i have yet to find an energy haven in my area. the slection in 711s and GNCs around here are pathetic. i still have yet to find one that carries Spike Shotgun, BooKoo, or All-In. if anyone knows of one in the Simi Valley, CA area let it be known.

    so, needless to say, i haven’t found one to try it, and All-In’s website is a joke, they don’t even have a store locator (well not one that i saw anyway).

  • Jacob

    I fully agree with Josh. I tried the root beer flavor not too long ago and couldn’t stand it. As soon as I got through it I went to the gas station to get a NOS and get that nasty taste out of my mouth.

  • Ramblingly Very Bored

    So why is Monster considered the best? Going off your charts, its not that great on the amount of caf.

  • Jon

    Monster remains the number one energy drink because of its marketing efforts.

    Here in GA (Ringgold & Atlanta specifically), Monsters are generally 2 for $3.00 at the gas stations while every other drink on the market is nearly $2.50 per can ($2.49 + Tax).

    Monster continues to pump out flavor after flavor while keeping the taste under wrap. While the Green Monster contains way too much sugar (at least, that’s how it tastes to me), their other flavors are great.

    Monster Mixx is by far one of my favorites. It’s like the Dr. Pepper of Monsters.

  • Ramblingly Very Bored

    Thank you for the answer Jon.

    So people are basically fooled by their marketing.

    2 cans of monster is 3 dollars for 160 + 160 = 320 amounts of caff. In 2, 16 oz cans. So 32 ozs.

    Where drinks like Wired, Starbucks Grande Coffee, Redine, Spike Shotgun all range from 300 – 350 for 1, 16oz can.

    So you can spend 3 bucks, drink 32 oz of Monster and get 320 things of caf.


    Spend 2.50 for 1 can of 16 oz drink and get 300 – 350 things of caf.

    I dunno about you, but those others sound like a WAY better deal.

    Of course taste factors in. There are many of us, not just me, that these drinks damn near all taste the same and none of them taste all that good. So, taste isn’t much of a factor really. But I guess if you get more from the flavor I can see your desire to drink 32 oz over 16 oz to get the same effect.

Last Modified: May 11, 2015