Arizona All City NRG: Big City Culture in a Boldly Colored Can

allcity.jpgThe streets are a place that capture such a unique way of life that one can only start to grasp it after spending a considerable amount of time among them. Not only are the streets a way of life, they represent jobs, success and failure, a culture apart from the rest. A culture that ends up showing itself through the outlaw artists known only by aliases. These are the taggers of NY, LA, SF, and so many other big cities where expression is the only vent to keep from going stir crazy in a boxed city. A new beverage from Arizona Tea Company appropriately named All City NRG hopes to capture the lifestyle of these artists in their needs and artwork and does a damn fine job at that.

All City has a massive appeal simply from the design of the cans. The drink can be found in three different styled cans, each representing a different form of graffiti tag. Of the three, there’s a green and pink can that clearly shows an example of a “freestyle” tag, a black and white can that is more similar to a stenciled tag, and finally the third can, comprised of orange and teal colors which carries a mixture of both forms of graffiti. The black and white definitely had the most visual appeal to me and tended to be the most favored among others that I asked.

The “All City” Taste

Despite my hopes all three cans carried the same flavor; Pomegranate. I have nothing against the pomegranate flavor itself, in fact it’s one of my favorites, but anyone who has ever tried the beverage POM knows how tart the natural fruit tastes. The drink was accompanied with no major surprises. By the smell of the drink I guessed Pomegranates and Apples, with a slight dull flavor mellowing the edge.

Sure enough All City is made up of 5% Pomegranate and Apple juice, with a green tea base. The closest drink in comparison to the flavor of this beverage is Starbucks’ Passion Tea. It’s sweet on the first sip, but reveals a bitter twang hidden below the surface. Unfortunately this twang never left and half way through the 16 FL. OZ drink I doubted whether I would buy another.

Energy Drink Epiphany #1, chemicals like Caffeine and Taurine are bitter in every drink, but other energy drinks make them easier to bare. How is that I asked myself? Then I realized the key, an 11 letter word that spells success for any energy drink, and sadly what this drink has none of, carbonation. So I decided to do a small test, I took a can of Sprite, mixed a quarter of the can with the remaining half can of NRG and came upon a near perfect energy drink. Lesson be learned Arizona.

The City Twitch

Arizona’s drink did have a few redeeming qualities in the ingredients they chose to include in their Energy Blend. In a single can there is 2000mg of Taurine, 300mg of Caffeine, 200mg of Ginseng, 200mg of Guarana, 200mg of Inositol, 200mg of Glucuronolactone (Supposed to provide a sense of well-being), and 70mg of Milk Thistle (Protects liver tissue). I’m not sure why Arizona is particularly worried about the quality of my liver but I would assume it’s never a good sign when companies are marketing a product that they think should come with protective chemicals. With the wide array of ingredients in energy drinks these days it doesn’t surprise me, but seems unnecessary nonetheless.

NRG’s effects were not anything particularly special but were no doubt working the usual magic on my nerves and cognitive abilities. Slight sweating from the 300mg dose of Caffeine and a good amount of energy for plenty of time afterwards. Nice save to an otherwise mediocre energy drink.

The Downtown Let Down

The mixture of All City and Sprite had me wanting to give it a (4.5/5) it was really that good, but I realized that without the carbonation there was a large enough flaw that I couldn’t even reward it with a 4. The cans look great, the ingredients are spot on, but the sub-par flavor without carbonation was hard to stomach. I really hope that Arizona reads this and revises All City NRG to include carbonation, I’ll even be their first customer.

You should be able to find this in your local 711.

Overall Score (3/5)

Review by Josh (blog: Cubicalism & Coffee)

Drinks are reviewed by an independent drink reviewer and do not necessarily reflect the views or beliefs of this site.

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  • caffeinedream

    I think (I’m not sure) that Rockstar was the first to put milk thistle in an energy drink. From there, imitations spread. With the “party like a rockstar” theme and the idea of recovering from such a lifestyle, I’d bet milk thistle was included to help heal your liver from the damage done by other malt/hops style beverages, rather than to protect your liver from the energy drink.

  • eriqjo

    Pretty soon they’ll start putting stem cells in these things. Too bad to hear about the lack of carbonation, that’s what I hate about Propel Invigorating Water, Hydrive, and any others. Tea and coffee are the only good noncarbonated drinks that have caffeine. Even Enviga figured out they had to carbonate their green tea based drink to make it taste decent.

  • The arizona Pomegranate green tea lite kicked ass. I am sorry to hear they left out the carbonation. The kick ingredients are top shelf though. I will review them soon.

  • johhny coxville

    I like the pomegrante green tea base as opposed to “who knows what” in other energy drinks.

    Also, the graphics are cool and “hip”. Not sure how well this might do in middle america but, I’m sure they will gravitate to something that has a “New York” style since everyones want to be down with the Big Apple.

    Only complaint was that there are 3 different grpahics but the product is the same. I was slightly confused and thought that each design was a differnt flavor.
    my bad…

  • levi

    best logo iv ever seen,its ganst to say the least,appeals more to me than any logo iv ever seen,i hope more urban style logo’s like this come to the market,it might apply to that kid whos never had an energy drink,but likes to sniff things……..never know he coudl change his ways,hell,i did!

Last Modified: June 18, 2014