Kick Energy Drink

So here's my laugh for the day.  I just finished a can of 4KICK (huh?) to find that it's yet another Red Bull clone.

Shortly after finishing it, I headed over to the company's website to find this statement:

"4KICK will gain its share of the energy drink market based on its sleek label appeal, strategic brand name and of course a taste that will change the energy drink market altogether."

Really, guys.  Seriously?

Sleek label appearance?  Well you do have those cool hip-hop equalizer bands at the bottom of the can, so sure why not?

Strategic brand name?  I'm very envious.  Your strategy must be so deep and intertwined with complex market research that I'm at a complete loss of thoughts to understand it.  A game-changing revolutionary taste?  I'm not even going to bother mocking that one.

Taste

It's not bad for those of us that have become accustomed to the standard energy drink taste.  It's just like Red Bull, but with the citrus aspect amped up a good deal.  The taste, however, is not even close to being one that will, "change the energy drink market altogether."  That's just hype marketing in all of its untruthful glory.

Ingredients

With intentions of appealing to the average consumer, we're looking at 80mg of the good stuff and 100% of B6.  It's also sporting a dash of niacin, a pinch of B12, and a gram of Taurine.  I'm getting tired just reporting those amounts, but then again I'm not the average consumer when it comes to energy drinks.

Editor's Note: Their website says 4 kick has as much caffeine as 2-4 cups of coffee. This is an outright  lie really, unless your using your little sister's toy tea set maybe.....

Effect

To give this little poser the benefit of the doubt, I drank it in the morning before eating breakfast.  In my experience, this is the best way to give energy drinks a free shot at doing their worst.  Much to my surprise, this drink kicked things up a small notch for me.  Undoubtedly, this would not be the case mid-day.

Verdict

2/4 kicks.  The taste is somewhat pleasing and the energy offering deserves a little respect considering this drink's weight class.    I'm still at a loss of words, though, for where exactly they get off with some of their PR statements.  Caveat Emptor.

Reviewed by Dusty Smith