Guru 100% Natural Energy Drink Review


When I think of a guru, I think of an all-knowing teacher.

Ready and willing to put me through trials before learning how to live day in and out, like a Stock Market Guru or Financial Guru.

When I think of Guru Energy Drink however, I think of a serious can that has come to the party with hopes to impress. Seeing as Brain Toniq was the original 100% natural energy drink, Guru might not see as many open arms as it hoped for.

Step 1: Diversify

With six alternative flavors each coming in 12fl oz. cans, this Guru definitely has plenty of costumes. The flavors themselves, are much more difficult to explain.

  • First and foremost, comes the original Guru. No listed flavor, just Guru flavored in a powerful red, silver, and black can. Realistically it tastes closest to an all natural Redbull, sweet and tangy, guarana tasting bitterness.
  • Guru Lite looks remarkably feminine, with a clean white and silver can and 90% less calories than the original Guru my guess would be that it’s supposed to represent purity, the kind that comes from eating disorders and self regurgitation.
  • Green Tea Honey-Lemon Guru is definitely up there with the most interesting of the bunch. Colored Lime green with yellow highlights (however did they think of THOSE colors?) the can represents wholistic and organic, while seeming cutting edge and of course “green”.
  • Superfruit Guru, Lemonade Guru and Tangerine Guru are the obvious Juicy Fruit reference. All in bright cans, Superfruit in a red and pink colorway, Tangerine in orange and yellow, Lemonade in Blue and Green. In all the Green-Tea and Superfruit caught my attention the most, not just because of their colors but due more to their unique off the wall names.

Step 2: More = Better

Looking at the overall Guru package it becomes quite clear (rather eerily so) that there is a ramp-up throughout the entire line-up. One example being Calories. Lite contains 10 Calories, Guru 100, Green tea 110, Lemonade 120, Superfruit 120, and lastly Tangerine at 130. I’m not sure how or why they orchestrated such a creepy caloric makeup but there’s surely something for each and every calorie counter out there.

All six cans have the exact same 1,285mg Proprietary Guru Blend, containing Guarana (97mg) for caffeine, Echinacea, Ginseng, and Ginkgo Biloba. Aside from the nearly useless Ginseng and Echinacea, the other two are necessities when it comes to every Organic Energy Drink. Normally I don’t break down drinks into their actual ingredients but in this case there’s something special I noticed. Lots and lots of organic natural juices, and rare ones at that.

Acai juice, black currant juice, yumberry juice, white grape juice, and cane juice are just few of the wide variety these drinks offer. Note also that the Lite is sweetened with Stevia Extract (an asian sweet leaf supposedly 300x sweeter than sucralose) for hardcore health fanatics that are interested. If you haven’t been impressed up to this point, now is the time to start. Some of those fruits even I have never been able to find, and believe me, I’ve looked. Considering the fact that the Superfruit contains the majority of these fruit juices it instantly became my favorite.

If you’re used to the most bad-ass drinks out there you might have difficulty feeling the Guru crew. Initially when I tried these midday the effects were nearly nonexistant. When I drank one instead of my morning coffee however, my engine was definitely in high gear. Surprisingly, this is very similar to what I noticed with Brain Toniq. Natural ingredients seem to be better at starting the day but unnatural ones are the only way to keep up the same productive demeanor the entire day, something to keep in mind. No jitters, productive, upbeat, the natural wakefulness these provide are hard to beat. As a side note if you try these DRINK COLD they have a horribly bitter taste when warm.

Lasting Words: Buy Low, Sell High

I’ve already mentioned my love for Superfruit but there’s another that came in a close second without the fancy frills of the rest; just plain Guru. Being one of the only two carbonated drinks in the family (the other being Lite) and actually tasting good I enjoyed drinking these day after day where as some of the others we’re… well, much less pleasant.

So does the Gang of Guru hold up to our previous champ Brain Toniq? In short, yes. Plenty of ingredients and a wide variety of flavors, as well as the ease of finding in stores, lend Guru a helping hand. Honestly though, if Brain Toniq were as prevalent in stores as Guru is I would more often be reaching for that. Considering it isn’t, at least not yet, Guru does nicely satisfying my Natural Energy cravings I get from time to time.

Guru can be found online at guruenergy.com or in many of your local grocery stores. I see it most often at Whole Foods Market if you have easy access to one for $2-$3 per can.

Overall Score (4/5)

Review by Josh (blog: Cubicalism & Coffee)

Drinks are reviewed by an independent drink reviewer and do not necessarily reflect the views or beliefs of this site.

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  • samantha

    I love Guru. Sadly, the stuff is pretty expensive around here, and a little hard to find.
    Why not do a review on Steaz organic energy drinks? Those taste absolutely delish and have a good kick to them as well.

  • Dudewithareallyreallylongscreenname

    Why not review all the organic energy drinks? bHip energy is REALLY good in terms of kick as well. It has like almost 30 natural energy ingredients in it.

  • JIM

    good product

  • I love GURU, it’s one of my favorites. My only complaint is that some of the flavors are downright crap.

  • Chris

    OK, I’m way behind here, BUT

    Check into the difference in caffeine content between the different can sizes. The larger ones (IIRC) have more mg/oz.

    I also have some hypotheses on guarana-based (“natural”) caffeine vs. “normal” caffine. I suspect that the body tolerates the analogs differently.

  • I love GURU too. I have to agree, the best flavours are Original and Superfruit Juicy. Original DOESN’T taste like that RedBull bollocks and has a completely unique refreshing yummy flavor if you ask me. I took advantage when they were on sale at Whole Foods a couple months ago then when they weren’t anymore (regularly around $2.70/12oz), I noticed you can order Guru by the case on guruenergy.com with NO SHIPPING charge. Cases of 24 are of course the best value around $45 which comes out around $1.90/12oz can. You can order variety cases too if you want to try all the flavors. Each 12oz can has around 140mg of caffeine. They were doing 16oz cans but those seem to have been phased out; GURU original and lite are still available in 8oz cans which I wouldn’t even bother with.

  • CINAGRO

    The Gang of GURU hahaaaa thats hilarious! 😀
    Thats why I love GURU, there’s a flavor for each of my moods:
    GURU Original when I need the bubbly boost it offers
    GURU Lite when I feel fat
    GURU Superfruit When I need health-boost (i think its a total hangover cure!)
    GURU Lemonade when in mood for something very sour
    GURU Green Tea/GURU Tangerine when in mood for a change.
    I gave up on looking for them at the stores so I just order it online with free shipping and I think the final price per can ends up being cheaper anyway!
    http://www.guruenergy.com

  • CINAGRO

    Just when I give up hope I find it(isn’t that one of Murphy’s laws???):Wild Oats /wholefoods
    1020 Alton Rd, Miami Beach
    Welcome to Miami GURU Gang!

  • Celb

    Am I the ONLY one who hates this stuff? The original was DSECENT, but really the sugarfree took me SO long to drink because how bitter and ashy-like it tastes. I like the can design, but the taste is pretty bad to me.

  • ss

    guru is great! its here (new york) at the dollar stores! and your thinking… $1 a can.. great right? well there 16oz cans and there 3 for $1! a buddy and me have drank well over 1000 cans in the last 6 months. i got the empty cans to prove it. there is only ever orange (juicy), blue (lemon-lime) and green (tea). never had the other ones everyone likes the best. we buy the whole stock every time the truck comes in. orange is great, blue is ok, green sucks but we still drink um. so today, i check the dollar store, theres around 12 12pks there, and there marked 6 for $1!! yes i said SIX for $1!! someone musta marked them wrong, good day for us! and theres never a $.05 deposit charge, so i get 6 cans for $.70 after i return the emptys! haha good times!! love the guru!! got a fridge full. ~SS

    heres a pict of some of the gurus…
    http://i18.photobucket.com/albums/b128/stevesavage187/guru.jpg

  • eanowakattack

    I am SO GLAD that this site exists! I remember reading about this drink when this review first came out. I tried them when I was really bad at keeping track of what drinks I’ve had. Turns out they no longer make some of the flavors I tried, and I would have had a hard time with my list without the site!

Last Modified: August 25, 2014