Howling Monkey Energy Drink

An energy drink called “Howling Monkey” has been spotted (in the wild so to speak). The people behind the drink – McKenzie River Corporation – are releasing this one under the radar. They are adopting 100% viral marketing by making mysterious appearances and giving away free samples.

howling.gif
(cc Flickr/imfaraz)

There is virtually nothing about this drink anywhere and the website tells us virtually nothing. It’s all part of the mystique and I’ve fallen into the trap by blogging about it.

Nonetheless the drink appears to have an unusual ingredient – quinine. This is found only in soda water tonic water (sorry – my bad). There also seems to be a second formulation that is an energy cola.

Howling Monkey Review

Everyone here at the EF branch offices have been all aflutter lately over the Howling Monkey. Not only because it’s the greatest name we’ve heard since Lucozade, but also because they’re so mysterious.

What is it?

I don’t know, the website is so cryptic! It must be a puzzle, like the Da Vinci code.

Whatever it is, it worked. I’m a sucker. I’ve been looking to get my hands on some of this for a while now so, needless to say, I was exceedingly happy to see my dear friend and colleague Oz walk in with a bag of Monkeys the other day. I got one can each of the Elixir, the Cola, and the Sugar-free Cola.

Caffeine Informer! Always on point, so here’s a quick rundown:

First of all, I think the cans rock. They’ve got kind of an old-timey feel that manages to have some character without looking too contrived. I wouldn’t go so far as to use the word hip, but they certainly seem to be well-received by everyone I’ve shown them to.

The instructions are illustrated right on the front to eliminate any confusion:

Fig. 1– Just your average workaday monkey–not terribly unlike you or me–looking pretty ordinary, if not a bit enervated. But wait, what’s this?

Fig. 2– Drink it. It’ll make you feel better.

Fig. 3– W00t!!!!!

Succinct. I like it.

Being that I was already pretty juiced up at the time, I opted to put those bad boys on ice (actually, in my backpack) until the next day. I wanted a clean system so that I might avoid tainting the purity of this wondrous, effervescent, simian delight.

So, the verdict: perhaps this was a case of unrealistic expectations. I liked it, don’t get me wrong, but it was pretty average if you ask me.

The cola tastes just like cola. Now, I’m told that there’s a difference between Coke and Pepsi and I can confidently say that Howling Monkey tastes just like one of them. I can’t tell which. If you can, then you’re drinking too much of that crap. Knock it off before you get diabetes.

The sugar-free cola tastes just like sugar-free cola. See above and, seriously, lay off the soda. At least Howling Monkey gives you some B vitamins and Ginseng with your pound of sugar.

The elixir was the most interesting of the group. It’s quite tart–like, distractingly tart, but I know some people are into that–with an odd little bit of a caramel aftertaste. Very sweet though. Lighter in color than the cola. I liked it better than Monster, Rockstar, etc. I realize that’s hardly a ringing endorsement, but still, I’m just saying.

Overall, the Monkey gets a thumbs up. I would probably buy this in the future. If I had to complain, I’d have to say that the buzz was average. Maybe a bit short-lived, but these things are so subjective.

The can says it’s extraordinarily potent, which is a claim that I’d have to respectfully disagree with.

Potent, maybe. Maybe remarkably potent. Maybe slightly more potent than average, but certainly not extraordinary. Then again, I may be getting jaded.

Anyways, GIVE US THE FREAKING NUMBERS. The big fiend and I have been talking about this and he says he can’t find any real info on this stuff. Luckily for you all, he’s pretty knowledgeable and his guesses are pretty close. Look at how he nailed the infamous Redline mystery. So, he’s on it. You Howling Monkey guys could help him out though. He’s got enough crap to do as it is without having to reverse engineer your confounded drinks.

Recap: great name, great can, good taste, a little light on the, uh, “Revitalizing Blend”.

There you go.

UPDATE: We have some more details on the ingredients in Howling Monkey.

Drinks are reviewed by an independent drink reviewer and do not necessarily reflect the views or beliefs of this site.

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  • jim washburn

    I need some howling Monkey.
    Does any one no where I can get some
    Desperate near scranton PA

  • Bekah Pauli

    I can sell you the Sugar Free Elixir and the Sugar Free Cola. 6 packs are $10 and 24 pack cases are $40 plus shipping. Let me know if you’re interested at rlpauli@gmail.com

  • poop

    Can anyone tell me where howling monkeys are sold at??

  • Chris.L

    Hi there I recently saw an advertisment in a local store for the Howling Monkey Energy Cola and was wondering if anyone could help me find out where I can get one of those posters. Any help in greatly apreciated. Thanks…Chris.L

  • Ksmitty

    I’m a howling monkey addict, LOVE LOVE LOVE it. Don’t discontinue my monkey, advertise it! The people that like it Really like it. I am running out of options. I know about 20 stores that had it here in San Diego but all are sold out.Whoever makes Howling Monkey should hire an advertising firm to make a commercial! The monkey on that can is a star waiting to be born. If the owners are to incompetent to make money with it a real company should buy it and use it, just look at the blogs! Make stickers, T-shirts, and bobbleheads you jackasses!

  • Phill

    I would like to get a howling monkey poster does anone know how to get one?

  • Billywilly

    I live in Orange County California. I have looked everywhere for this drink so I can try it. Hell, I have scoured the internet too! I cannot find this stuff. Can anyone help? Please don’t leave your email address and offer to sell it to me. I want to find an actual retailer of some kind.

  • Mr. Information

    The Elixir is probably the best tasting energy drink out on the market right now. That taste of slight tartness gives you a boost all on its own. They sell them here in NYC/Brooklyn for a $1 per 16oz can making it cheaper than soda.

  • Monkey

    I am down to the last of my diet elixir reserves. I went through every dollar store I could find about 6 months ago and found stacks of cases of it. I bought ALL OF IT everywhere I found them. Unfortunately, I can’t find anymore….:( Is it still being produced?! Is my favorite drink ever gone forever?

  • MatGolden

    I just found a ton of this stuff at a Big Lots in Western TN. I like the drink and I love the marketing of it. Im going to assume the product isnt made anymore due to the comments I see here.

  • Paul Wall

    I get Howling at BIG LOTS for 3.60 a SIX PACK for the 16oz/ Getting NRG crunk for 60 cents ago.

  • Jonathan

    Same here! LOL! Big Lots is selling them for 60 cents each and it’s a great bargain. The down side to this drink is a side effect known as jittery. I also have a lack of concentration with this drink since I cannot focus on doing one thing at a time…

    Since people have noticing it in Big Lots in large quantities, I’m assuming they’re out of business since you can’t even find a link to contact them on their homepage. DUDE, I better stop drinking this stuff.

  • Ilive here in portland oregon and I have a tough time finding your product howling monkey energy drink (the red cans ) I love to have it to take to work I spend my day restacking pallets of food all day long and I’m not really not that fond of coffee buti cannot find a steady supplier here in portland could you please where your regular customers are soI can buy it on a regular basis
    muchas gracias

    steve warrior dad salles

  • Debbie

    I live in South Carolina but my sister in Ft. Worth Texas turned me on to the sugar free Howling Monkey Energy Drink… OMG!!! This McKinsie River Corp who supposedly makes this stuff needs to at least market online… I would probably drive a good distance to stock up. Does anybody in the southeastern US know where I can buy some Howling Monkey????????? Thanks!!!

  • Frankie Lang

    Dear Sir or Madam:
    I love your product. And I really love the design on the can. Is it possible to get a poster, stickers, or t-shirt of it? I worked in the major studios in Los Angeles a few years back and I thought it would look great in my kitchen. Thanks for your time. Great product. My address is:
    Frank Lang
    9385 Gratiot
    Saginaw, MI 48609
    (989) 392-2089

  • Dan

    I know it used to be sold at BP up here in MI, but haven’t seen it around in the past months (maybe years?). I would like to know what happened to it?, as it was a *really* good energy drink for the cost, & it wasn’t so bad. The cola was my favorite, the only downside is that it tasted somewhat flat, which all the cola ones did, but it gave me a heck of an energy boost!

  • ted

    It’s been discontinued, sorry

  • Ordos Incorporated

    They had howling monkey at big lots back in 2008.

  • Will

    Where can I get this? I haven’t had ANY after 09!!! This drink is L E G E N D A R Y

  • Ambika Choudhary Mahajan

    Lack of information about this drink should be all the more reason to avoid it. It is obvious that the manufacturers have some dirty secrets to hide, which is why they are avoiding sharing the info with the people.
    I would suggest everyone to stay away from energy drinks altogether.

Last Modified: September 20, 2017