Top Selling Energy Drink Brands

top-selling-energy-drinks

Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.

The energy drink market continues to grow even in light of the tough economy and increased health scrutiny.  Soda sales have been declining steadily over the same period, while energy drink sales have been booming.

Despite recent FDA scrutiny regarding the safety of these beverages, 2013 energy drink sales are up 6.7% over last year in the USA alone. src.

Did your favorite energy drink make the list? 

Energy Drink Brand Market Share 2013

Energy Drink Brand Market Share 2014

USA Top Selling Energy Drink Brands

Rank20152015 sales
($millions)
20142014 sales ($millions)20132013 sales ($millions)20122012 sales ($millions)20112011 sales ($millions)20102010 sales ($millions)20082008 sales (%share)20072007 sales (%share)20062006 sales (%share)
1Red Bull4,550 Red Bull2,883 Red Bull3,433 Red Bull2,950Red Bull2,300 Red Bull2,200Red Bull40%Red Bull35.2%Red Bull42.6%
2Monster3,690 Monster2,476 Monster3,147 Monster2,600Monster1,900 Monster 1,500Monster23%Monster27.3%Monster14.4%
3 Rockstar820 Rockstar647 Rockstar821 Rockstar780Rockstar660 Rockstar400Rockstar12.3%Rockstar11.1%Rockstar11.4%
4NOS 542 NOS294 NOS274 Amp300Amp330 NOS200Amp8%Full Throttle6.6%Full Throttle6.9%
5Amp146 Amp212 Amp239 NOS250Doubleshot250 Doubleshot180Full Throttle4%Amp5.1%Sobe No Fear5.4%
6Full Throttle143Full Throttle114 Full Throttle104 Full Throttle140NOS220 Amp140Doubleshot2%No Fear2.7%Amp3.6%
7 Xyience Xenergy40 Xyience Xenergy43 Xyience Xenergy40Full Throttle130 Full Throttle110NOS1.5%NOS2.1%Sobe Adrenaline Rush2.9%
8Arizona Energy28 VPX Redline VPX Redline15Xyience Xenergy30No Fear1.4%Adrenaline2.1%Tab Energy2.3%
9 Rip It22
10Venom19
Scroll right to see earlier years.
* Although the energy drink market grew in 2014 with all the major brands showing increased sales as well, the data above doesn’t reflect this. This is due to IRI² not having access to certain retailers’ sales data.   Pre-2013 data does not include Walmart sales so most numbers would be higher with that factored in. 2009 sales data is unavailable.

The top Monster drinks are: Monster Energy, Java Monster, Monster Mega Energy, and Monster Rehab.

In case you didn’t read that correctly: Red Bull sold US$3.4 BILLION dollars of energy drink product in the 52 weeks prior to July 2013. Monster sold US$3.1 BILLION worth.

A huge part of energy drink popularity is in the sponsorship efforts, with top brands spending large sums of money to achieve brand placement. Xyience has definitely been lifting their marketing efforts and it’s paying off with their recent entrance into the top 15 energy drinks ranking.

Click here to find out how many energy drinks it would take to cause an overdose of caffeine!

That’s fine for the USA, but many have been wanting some data for the worldwide energy drink market.

Good news! We finally were able to track down some numbers.

Worldwide Top 15 Energy Drinks

Based on worldwide sales figures here’s how the energy drink brands stack up worldwide.

Rank20152015 sales
($millions)
1Red Bull12,463
2Monster4,773
3 Rockstar1,085
4Lucozade 709
5NOS542
6 Burn472
7 M-150325
8 Sting261
9 Cobra260
10Hi-Tiger224
11Eastroc Super Drink213
12Adrenaline Rush177
12Dekavita C174
13Power Horse173
14Relentless159
15Amp155

The data for the above graph was provided to us by Euromonitor International who tracks the worldwide sales of energy drinks and many other consumer products.

Red Bull has a sizable lead in the USA, but worldwide the energy drink giant has a massive lead over any other competitor.

Top Selling Energy Shot Brands

Rank20152015 sales
($millions)
20142014 sales ($millions)20132013 sales ($millions)20122012 sales ($millions)20112011 sales ($millions)
15 Hour Energy 7255 Hour Energy7325 Hour Energy1,1145 Hour Energy896 5 Hour Energy996
2Stacker inc/6 hr. Power 10Stacker inc/6 hr. Power11Stacker inc/6 Hour Power476 Hour Power30 6 Hour Power22
3 Tweaker8.3Tweaker8Private Label17Red Bull Shot25 Worx14
4 RhinoRush 3.7Street King3.7Worx Energy Shot7Monster Hitman10 E65
5 Vital 4 U  3.5Vital 4 U 3.4Tweaker5Stacker 24 Stacker 24
6 Fuel In A Bottle 3.3Fuel In A Bottle3Street King4.9Nitro 2 Go3.4 Redline Power Rush3.5
7Street King 3RhinoRush2.9E6 Energy Shot3.9Redline3.2 Spike Double Shot3.2
8E6 Energy Shot 2.5Nitro 2 Go2.68Rip It Energy Shot3.2Vital 4U3.1 Vital 4U3
9 Rip It Shot 1.7E6 Energy Shot2.65
10 Nitro 2 Go 1.4Worx Energy Shot1.3

5 Hour Energy certainly has the energy shot market cornered with none of the others anywhere in the same universe as 5 Hour, but they seem to be losing their dominance in late 2014 as other brands gain market share. The energy shot market segment was down 4.1% in 2014 compared to the same time period the previous year and in 2015 down again. It looks like some are losing their enthusiasm for the energy shot. ²

Top Selling Energy Drink Mixes

Rank20132013 sales ($millions)
1MIO Energy55
2Crystal Light Energy39.5
3Private Label36.7
4Propel Energy Drink Mix23
5Zipfizz12.5
64C Energy Rush3.3
7Ecodrink1.5
8Splash.34

Which Companies Own Which Brands?

It’s also interesting to note that some parent companies own several different brands of energy drinks. Here’s a bit of the breakdown.

  1. Coca Cola owns Nos, Burn, and Relentless but has given Monster Energy the rights to these brands.
  2. Pepsi Co. owns Amp, Starbucks bottled drinks, Mountain Dew Kickstart but sold No Fear.
  3. Monster also owns Worx Energy Shot.
  4. Coca-Cola just bought a 17% Stake in the Monster Beverage Company. Monster will take over Coke’s Energy Drink Brands and Coke takes over Monster’s Hanson brand.
  5. Rockstar is still flying solo, but is distributed by Pepsi.

Does top selling mean that they are also the best energy drinks? 

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  • ted

    Unfortunately, the previous data was from a company that is now charging over 400USD for the document that contains the the information 🙁

  • What about XS? Multiple flavors, some non-carbonated, some non-caffienated, and all 100% guaranteed.

  • Tom

    I tried RPM Energy drink at the dragstrip and I think it blows redbull and monster away. the bottle is shaped like a sparkplug which was pretty cool

  • Garrett

    Amp Is Probably The Best. But I Love Venom 2

  • you’reallcrazy

    i don’t know whats wrong with you. energy drinks are disgusting… all of them. i don’t understand how you can drink them. my friend (who is on the same wage and works the same hours) is constantly going broke because she spends all her money buying energy drinks…

  • Aaron

    where is xs energy drink it is the best seller sold more than red bull for 2 years now

  • ted

    You have proof of that Aaron as I would beg to differ. There is no way a multilevel marketing drink from Amway has a bigger sales volume than mass marketed Red Bull.

  • 100% natural REVVNRG. It is very safe and have a good taste! Exotic amazonic fruits make it healthy and tasty.
    ENjoy REV!

  • John

    Try DNA’s awesome flavors. They recently got picked up by Budweiser so market penetration is increasing. If you can find it, you’ll love it. [No I don’t work for them.]

    Having worked for an XS “distributor” I can say that the flavor is ok…nothing special. A little lighter than Red Bull’s.

  • jude

    have anyone tried xs energy drink its great..worth the money

  • mohammed

    M180 ENERGY DRINK AND SKULL ENERGY DRINK IS THE BEST NOTHING CAN BEAT THEM. IN KICK AND TASTE

  • djb

    Rockstar is the best

  • Sobe

    Rockstar is by far the best..they have the hottest girls, best athletes, most innovative products, best concerts, you name it. Party like a Rockstar!

  • here u go guys u can try our new energy drink (fikks) the posetive energy drink 🙂

  • Student

    Can we have 2011’s please.

  • ted

    I’ll see if the data is available yet.

  • nos energy is by far the best energy drink in the world

  • ben

    Ener-T is the best.. all natural tea, tastes great, same kick as a monster or redbull but not carbonated.. bottle looks awesome too

  • Silverninja

    I think its because of the international response. Im from New Zealand and ive only heard of Monster, Rockstar and red bull from that list

  • jamie citriglia

    HELL yeah im 17 n i drink 4 red bulls evry day since i was 13 hell yeahh GO RED BULL I also just killed 3 Rockstar X2 a min ago look me Up C jame AKA best rappa alive

Last Modified: March 14, 2016

References

  • 1. 2013 Data is from the top brands per, latest 52 week period, Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains) provided by "IRI, a Chicago-based market research firm (@iriworldwide)".
  • 2. 2014 and 2015 Data is from IRI covering a 52 week period ending November 2, 2014 and March 22, 2015; based on USA sales only and some retailers not reporting.
  • 3. Prior to 2013 the data was compiled from data published by beverage industry insider Bevnet.com