Top Selling Energy Drink Brands

energy drink brands

Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.

The energy drink market continues to grow even in light of the tough economy and increased health scrutiny. However, the growth has slowed.  Soda sales have been declining steadily over the same period, while energy drink sales have been booming.

Despite recent FDA scrutiny regarding the safety of these beverages, 2018 energy drink sales were up 4.1% compared to the same time period in 2017. However, the rate of growth in 2013 was 6.7%. src.

Did your favorite energy drink make the list? 

2018 Top Selling Energy Drinks (USA)

 

Energy Drink Dollar Sales Change From Last Year
Red Bull 2,892,614,208 -1.11%
Monster Energy 1,649,169,408 +9.11%
Red Bull Sugar-Free 732,722,688 -0.02%
Monster Zero Ultra 623,692,160 +13.77%
NOS 438,815,392 +3.73%
Monster Rehab 303,711,872 -2.94%
Monster Lo Carb 295,709,408 -3.95%
Monster Mega Energy 241,450,592 -2.29%
Rockstar 228,359,456 -10.84%
Red Bull Blue Edition 203,234,928 -0.26%
Monster Juice 191,586,160 +9.12%
Red Bull Yellow Edition 179,638,672 -1.31%
Rockstar Pure Zero 156,082,096 +3.87%
Monster Ultra Sunrise 148,391,056 +13.36%
Red Bull Green Edition 138,053,872 +526.15%
Rockstar Punched 135,458.912 +3.72%
Monster Absolute Zero 122,465.272 -4.09%
Full Throttle 121,381,824 -1.02%
AMP 114,057,736 -16.08%
Red Bull Red Edition 113,413,472 -8.26&

*Data for 52 weeks ended 3/25/18

Red Bull is definitely still reigning as supreme but Monster is making some good gains. It’s also interesting to see that sugar-free energy drinks seem to be growing while many of the sugar-laden varieties have been declining in sales.

Some honorable mentions are Xyience, Bang, Spider, and Rip It for also making a nice showing sales-wise.

Click here to find out how many energy drinks it would take to cause an overdose of caffeine!

Here’s some older data for the worldwide energy drink market for comparison to the USA market

Worldwide Top 15 Energy Drinks

Based on worldwide sales figures here’s how the energy drink brands stack up worldwide.

Rank 2015 2015 sales
($millions)
1 Red Bull 12,463
2 Monster 4,773
3  Rockstar 1,085
4 Lucozade  709
5 NOS 542
6  Burn 472
7  M-150 325
8  Sting 261
9  Cobra 260
10 Hi-Tiger 224
11 Eastroc Super Drink 213
12 Adrenaline Rush 177
12 Dekavita C 174
13 Power Horse 173
14 Relentless 159
15 Amp 155

The data for the above graph was provided to us by Euromonitor International who tracks the worldwide sales of energy drinks and many other consumer products.

Red Bull has a sizable lead in the USA, but worldwide the energy drink giant has a massive lead over any other competitor.

Top Selling Energy Shot Brands

Rank 2015 2015 sales
($millions)
2014 2014 sales ($millions) 2013 2013 sales ($millions) 2012 2012 sales ($millions) 2011 2011 sales ($millions)
1 5 Hour Energy  725 5 Hour Energy 732 5 Hour Energy 1,114 5 Hour Energy 896 5 Hour Energy 996
2 Stacker inc/6 hr. Power  10 Stacker inc/6 hr. Power 11 Stacker inc/6 Hour Power 47 6 Hour Power 30 6 Hour Power 22
3  Tweaker 8.3 Tweaker 8 Private Label 17 Red Bull Shot 25 Worx 14
4  RhinoRush  3.7 Street King 3.7 Worx Energy Shot 7 Monster Hitman 10 E6 5
5  Vital 4 U   3.5 Vital 4 U  3.4 Tweaker 5 Stacker 2 4 Stacker 2 4
6  Fuel In A Bottle  3.3 Fuel In A Bottle 3 Street King 4.9 Nitro 2 Go 3.4 Redline Power Rush 3.5
7 Street King  3 RhinoRush 2.9 E6 Energy Shot 3.9 Redline 3.2 Spike Double Shot 3.2
8 E6 Energy Shot  2.5 Nitro 2 Go 2.68 Rip It Energy Shot 3.2 Vital 4U 3.1 Vital 4U 3
9  Rip It Shot  1.7 E6 Energy Shot 2.65
10  Nitro 2 Go  1.4 Worx Energy Shot 1.3

5 Hour Energy certainly has the energy shot market cornered with none of the others anywhere in the same universe as 5 Hour, but they seem to be losing their dominance in late 2014 as other brands gain market share. The energy shot market segment was down 4.1% in 2014 compared to the same time period the previous year and in 2015 down again. It looks like some are losing their enthusiasm for the energy shot. ²

Top Selling Energy Drink Mixes

Rank 2013 2013 sales ($millions)
1 MIO Energy 55
2 Crystal Light Energy 39.5
3 Private Label 36.7
4 Propel Energy Drink Mix 23
5 Zipfizz 12.5
6 4C Energy Rush 3.3
7 Ecodrink 1.5
8 Splash .34

Which Companies Own Which Brands?

It’s also interesting to note that some parent companies own several different brands of energy drinks. Here’s a bit of the breakdown.

  1. Coca Cola owns Nos, Burn, and Relentless but has given Monster Energy the rights to these brands.
  2. Pepsi Co. owns Amp, Starbucks bottled drinks, Mountain Dew Kickstart but sold No Fear.
  3. Monster also owns Worx Energy Shot.
  4. Coca-Cola just bought a 17% Stake in the Monster Beverage Company. Monster will take over Coke’s Energy Drink Brands and Coke takes over Monster’s Hanson brand.
  5. Rockstar is still flying solo, but is distributed by Pepsi.

Does top selling mean that they are also the best energy drinks? 

Written by James Foster, last updated on November 14, 2018

References

  • 1. 2018 Data is from the top brands per, latest 52 week period, Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains) provided by "IRI, a Chicago-based market research firm (@iriworldwide)".
  • 2. 2014 and 2015 Data is from IRI covering a 52 week period ending November 2, 2014 and March 22, 2015; based on USA sales only and some retailers not reporting.
  • 3. Prior to 2013 the data was compiled from data published by beverage industry insider Bevnet.com