Nitrous Monster: Truth Behind the Name?
Our comments have begun to come alive with information about the new Nitrous line from Monster.
Nothing about the drinks has shown up on Monster’s official website yet, but the internet is already coming alive with reviews.
At energy fiend we wanted to make sure consumers understand what this new line of energy drink really is. Unfortunately, it is a clever marketing campaign by Monster.
These drinks do not contain Nitrous Oxide (laughing gas). How do we know this? Well it is illegal in the USA to market and sell a food product containing N2O as a ingredient for human consumption and it can only be used as a propellant such as in whip cream. So if you were planning on getting some type of euphoric feeling from these drinks, you will be disappointed.
We haven’t seen the ingredient list, but our guess is that they are putting Nitric Oxide (NO) in the drink which is a completely different substance. This gas has relaxing properties when consumed and occurs naturally in the human body, but is not considered an illegal substance and is in many body building products.
So Monster, by calling their new line Nitrous is hoping that people will associate the new drink with what they know about nitrous oxide, which is also used as a power enhancement for engines and equate the drink with performing according to this prior knowledge, thinking it will give them some euphoric rush of energy.
Clever marketing, but slightly deceptive. What do you think about Monster’s new line?
Update 11/8/09 – Lots of great debate and info in the comments so keep them comming! We’ve contacted Monster and are hoping someone will reply or comment here about how they are nitrogenating the water. We still aren’t entirely convinced it’s Nitrous Oxide because of the FDA regulations. Maybe someone could test it for us in their school’s Chem Lab?
You can purchase Monster Nitrous online by clicking here.