Top Selling Energy Drink Brands

top-selling-energy-drinks

Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.

The energy drink market continues to grow even in light of the tough economy and increased health scrutiny.  Soda sales have been declining steadily over the same period, while energy drink sales have been booming.

Despite recent FDA scrutiny regarding the safety of these beverages, 2013 energy drink sales are up 6.7% over last year in the USA alone. src.

Did your favorite energy drink make the list? 

Energy Drink Brand Market Share 2013

Energy Drink Brand Market Share 2013

USA Top Selling Energy Drink Brands

Rank20132013 sales ($millions)20122012 sales ($millions)20112011 sales ($millions)20102010 sales ($millions)20082008 sales (%share)20072007 sales (%share)20062006 sales (%share)
1 Red Bull3,433 Red Bull2,950Red Bull2,300 Red Bull2,200Red Bull40%Red Bull35.2%Red Bull42.6%
2 Monster3,147 Monster2,600Monster1,900 Monster 1,500Monster23%Monster27.3%Monster14.4%
3 Rockstar821 Rockstar780Rockstar660 Rockstar400Rockstar12.3%Rockstar11.1%Rockstar11.4%
4 NOS274 Amp300Amp330 NOS200Amp8%Full Throttle6.6%Full Throttle6.9%
5 Amp239 NOS250Doubleshot250 Doubleshot180Full Throttle4%Amp5.1%Sobe No Fear5.4%
6 Full Throttle104 Full Throttle140NOS220 Amp140Doubleshot2%No Fear2.7%Amp3.6%
7 Xyience Xenergy43 Xyience Xenergy40Full Throttle130 Full Throttle110NOS1.5%NOS2.1%Sobe Adrenaline Rush2.9%
8 VPX Redline- VPX Redline15Xyience Xenergy30 --No Fear1.4%Adrenaline2.1%Tab Energy2.3%
Scroll right to see earlier years.

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*Pre 2013 data does not includes Walmart sales so most numbers would be higher with that factored in. 2009 sales data is unavailable.

The top Monster drinks are: Monster Energy, Java Monster, Monster Mega Energy, and Monster Rehab.

In case you didn’t read that correctly: Red Bull sold US$3.4 BILLION dollars of energy drink product in the 52 weeks prior to July 2013. Monster sold US$3.1 BILLION worth.

A huge part of energy drink popularity is in the sponsorship efforts, with top brands spending large sums of money to achieve brand placement. Xyience has definitely been lifting their marketing efforts and it’s paying off with their recent entrance into the top 15 energy drinks ranking.

Click here to find out how many energy drinks it would take to cause an overdose of caffeine!

That’s fine for the USA, but many have been wanting some data for the worldwide energy drink market.

Good news! We finally were able to track down some numbers.

Worldwide Top 5 Energy Drinks

Based on worldwide sales figures here’s how the energy drink brands stack up worldwide.

top-5-world-energy-drinks
The data for the above graph was provided to us by Euromonitor International who tracks the worldwide sales of energy drinks and many other consumer products.

Red Bull has a sizable lead in the USA, but worldwide the energy drink giant has a massive lead over any other competitor.

Top Selling Energy Shot Brands

Rank20132013 sales ($millions)20122012 sales ($millions)20112011 sales ($millions)
15 Hour Energy1,1145 Hour Energy896 5 Hour Energy996
2Stacker inc/6 Hour Power476 Hour Power30 6 Hour Power22
3Private Label17Red Bull Shot25 Worx14
4Worx Energy Shot7Monster Hitman10 E65
5Tweaker5Stacker 24 Stacker 24
6Street King4.9Nitro 2 Go3.4 Redline Power Rush3.5
7E6 Energy Shot3.9Redline3.2 Spike Double Shot3.2
8Rip It Energy Shot3.2Vital 4U3.1 Vital 4U3

5 Hour Energy certainly has the energy shot market cornered with none of the others anywhere in the same universe as 5 Hour.

Top Selling Energy Drink Mixes

Rank20132013 sales ($millions)
1MIO Energy55
2Crystal Light Energy39.5
3Private Label36.7
4Propel Energy Drink Mix23
5Zipfizz12.5
64C Energy Rush3.3
7Ecodrink1.5
8Splash.34

Which Companies Own Which Brands?

It’s also interesting to note that some parent companies own several different brands of energy drinks. Here’s a bit of the breakdown.

  1. Coca Cola owns Nos and Burn.
  2. Pepsi Co. owns Amp, Starbucks bottled drinks, Mountain Dew Kickstart but sold No Fear.
  3. Monster also owns Worx Energy Shot.
  4. Coca-Cola just bought a 17% Stake in the Monster Beverage Company. Monster will take over Coke’s Energy Drink Brands.

Does top selling mean that they are also the best energy drinks? 

Data sources:
2013 Data is from the top brands per, latest 52 week period, Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains) provided by “IRI, a Chicago-based market research firm (@iriworldwide)”.

This has been compiled over the last 7 years from data published by beverage industry insider Bevnet.com

  • Rick

    I really thought that Monster was closing in on Red Bull’s market share, but apparently not. Although, when you look at the list it has Monster and Monster XXL as separate items. Monster XXL is just Monster in a larger can so I don’t know why they wouldn’t be combined… still, that doesn’t leave Monster with as much market share as I would have imagined.

  • Dusty

    That’s insane that Von Dutch made the list. That drink is NASTY

  • hoble

    I still mostly buy Red Bull. It tastes the best. Monster tastes fine, but has HFCS in it. Red Bull doesn’t.

    Von Dutch is the nastiest one. Ick.

  • tjg92

    I’m surprised Bawls isn’t on there. I don’t drink the stuff, but still, I thought it was more popular.

  • Corn Videos

    bawls is hard as hell to come by… Vondutch, wow, memories, i got 2 24 packs of von dutch at biglots, for $5 a case ie.(5 bucks for 24!). good price, made it taste much better

  • scum1

    Yes Corn i also scored 2 cases of Von Dutch for 6 bucks a case at Big lots! You get used to the taste. it did the job and was cheap. I like the rip it as well for a great value. Glad to see it on the list. Big lots is a great place for energy drink value. You never know what you will find. I got Boo Koo and joker there a week ago for 60cents a can.

  • JW

    Monster rules! I would drink red bull, but it is way to much for an 8 ounce can.

  • Skooma

    I thought Von Dutch made locks and door handles :/

  • KarlieMildraed

    I miss Bawls. I can’t get them at the local 7-11. I miss Bawls.

  • videoCWK

    I don’t see why Red Bull is so popular =\ I tried it and wasn’t too impressed. The taste was nothing special, and it was too sweet, so I couldn’t finish the can. I didn’t get much energy either. And at $1 every 4 oz, it’s a good thing they don’t make a 16oz version, it’d be $4 a can.

    To argue, AIM me with my throw-away screen name, cool10bot.

  • Sebastien

    None of the size are proper to Canada and thus all the amounts are wrong

  • Deej

    I can’t belive AMP was so low…. I tried it and besides Red Bull and Rockstar it’s the Best!! And…one question…How did Von Dutch even get manufactured? It’s discusting!!

  • Devon

    Thanks for the info. Any chance you could publish a permalink to the Bevnet page? I can’t seem to locate this info on their site.

    Thanks much!

  • Caffeine Fiend

    There is no permalink. You’ll have to subscribe to Bevnet before you can download the energy drink buyers guide.

  • Wanna be a Rock Star…

    There’s a perfectly good reason Red Bull is #1 – it goes perfect with Vodka and Jeager…ever hear anyone order a Monster and Vodka. Of course not. Redbull is made sweet to lessen the harshness of liquor

  • http://www.caffeineinformer.com gmini

    Does anyone know the side effects of too much caffeine?

  • MNDET

    Rockstar is without a doubt #1. Smooth, tastes great and gives you a boost. Red Bull is like medicine (well aren’t they all to a point?).

  • Brian

    Man, that Red Bull. Even my kids are adding them to their booze drinks. The guys on his second or third billion from what I heard last year.

    As, I’m older and wiser, I’m using A.C.T. and maybe because I’m a bit jealous of this guys billions, I’m selling ACT now also.

    Energy drinks are one of the worlds fastest growing markets so I would like in on the wave.
    Works great for me so I’m happy. About a third or quarter cost of Red Bull, etc.

    Cheers
    Brian
    drinkact.ca

  • Mark Schmidt

    My fav is A’tomic Pom by Rip It.
    I also like Lime Wrecker which I get at BP gas stations with a little tequila on the weekend.

  • http://www.noobs.com Dan The Man

    for all u people looking for bawls try eckerds…they’v always got it

Last Modified: September 5, 2014