Top Selling Energy Drink Brands

Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.

The energy drink market continues to grow even in light of the tough economy and increased health scrutiny. Soda sales have been declining steadily over the same period, while energy drink sales have been booming.

Despite recent FDA scrutiny regarding the safety of these beverages, 2013 energy drink sales are up 6.7% over last year in the USA alone. src.

Did your favorite energy drink make the list?

Energy Drink Brand Market Share 2014

USA Top Selling Energy Drink Brands

Rank	2015	2015 sales ($millions)	2014	2014 sales ($millions)	2013	2013 sales ($millions)	2012	2012 sales ($millions)	2011	2011 sales ($millions)	2010	2010 sales ($millions)	2008	2008 sales (%share)	2007	2007 sales (%share)	2006	2006 sales (%share)
1	Red Bull	4,550	Red Bull	2,883	Red Bull	3,433	Red Bull	2,950	Red Bull	2,300	Red Bull	2,200	Red Bull	40%	Red Bull	35.2%	Red Bull	42.6%
2	Monster	3,690	Monster	2,476	Monster	3,147	Monster	2,600	Monster	1,900	Monster	1,500	Monster	23%	Monster	27.3%	Monster	14.4%
3	Rockstar	820	Rockstar	647	Rockstar	821	Rockstar	780	Rockstar	660	Rockstar	400	Rockstar	12.3%	Rockstar	11.1%	Rockstar	11.4%
4	NOS	542	NOS	294	NOS	274	Amp	300	Amp	330	NOS	200	Amp	8%	Full Throttle	6.6%	Full Throttle	6.9%
5	Amp	146	Amp	212	Amp	239	NOS	250	Doubleshot	250	Doubleshot	180	Full Throttle	4%	Amp	5.1%	Sobe No Fear	5.4%
6	Full Throttle	143	Full Throttle	114	Full Throttle	104	Full Throttle	140	NOS	220	Amp	140	Doubleshot	2%	No Fear	2.7%	Amp	3.6%
7			Xyience Xenergy	40	Xyience Xenergy	43	Xyience Xenergy	40	Full Throttle	130	Full Throttle	110	NOS	1.5%	NOS	2.1%	Sobe Adrenaline Rush	2.9%
8			Arizona Energy	28	VPX Redline	–	VPX Redline	15	Xyience Xenergy	30	–	–	No Fear	1.4%	Adrenaline	2.1%	Tab Energy	2.3%
9			Rip It	22
10			Venom	19

Scroll right to see earlier years.
* Although the energy drink market grew in 2014 with all the major brands showing increased sales as well, the data above doesn’t reflect this. This is due to IRI² not having access to certain retailers’ sales data. Pre-2013 data does not include Walmart sales so most numbers would be higher with that factored in. 2009 sales data is unavailable.

The top Monster drinks are: Monster Energy, Java Monster, Monster Mega Energy, and Monster Rehab.

In case you didn’t read that correctly: Red Bull sold US$3.4 BILLION dollars of energy drink product in the 52 weeks prior to July 2013. Monster sold US$3.1 BILLION worth.

A huge part of energy drink popularity is in the sponsorship efforts, with top brands spending large sums of money to achieve brand placement. Xyience has definitely been lifting their marketing efforts and it’s paying off with their recent entrance into the top 15 energy drinks ranking.

Click here to find out how many energy drinks it would take to cause an overdose of caffeine!

That’s fine for the USA, but many have been wanting some data for the worldwide energy drink market.

Good news! We finally were able to track down some numbers.

Worldwide Top 15 Energy Drinks

Based on worldwide sales figures here’s how the energy drink brands stack up worldwide.

Rank	2015	2015 sales ($millions)
1	Red Bull	12,463
2	Monster	4,773
3	Rockstar	1,085
4	Lucozade	709
5	NOS	542
6	Burn	472
7	M-150	325
8	Sting	261
9	Cobra	260
10	Hi-Tiger	224
11	Eastroc Super Drink	213
12	Adrenaline Rush	177
12	Dekavita C	174
13	Power Horse	173
14	Relentless	159
15	Amp	155

The data for the above graph was provided to us by Euromonitor International who tracks the worldwide sales of energy drinks and many other consumer products.

Red Bull has a sizable lead in the USA, but worldwide the energy drink giant has a massive lead over any other competitor.

Top Selling Energy Shot Brands

Rank	2015	2015 sales ($millions)	2014	2014 sales ($millions)	2013	2013 sales ($millions)	2012	2012 sales ($millions)	2011	2011 sales ($millions)
1	5 Hour Energy	725	5 Hour Energy	732	5 Hour Energy	1,114	5 Hour Energy	896	5 Hour Energy	996
2	Stacker inc/6 hr. Power	10	Stacker inc/6 hr. Power	11	Stacker inc/6 Hour Power	47	6 Hour Power	30	6 Hour Power	22
3	Tweaker	8.3	Tweaker	8	Private Label	17	Red Bull Shot	25	Worx	14
4	RhinoRush	3.7	Street King	3.7	Worx Energy Shot	7	Monster Hitman	10	E6	5
5	Vital 4 U	3.5	Vital 4 U	3.4	Tweaker	5	Stacker 2	4	Stacker 2	4
6	Fuel In A Bottle	3.3	Fuel In A Bottle	3	Street King	4.9	Nitro 2 Go	3.4	Redline Power Rush	3.5
7	Street King	3	RhinoRush	2.9	E6 Energy Shot	3.9	Redline	3.2	Spike Double Shot	3.2
8	E6 Energy Shot	2.5	Nitro 2 Go	2.68	Rip It Energy Shot	3.2	Vital 4U	3.1	Vital 4U	3
9	Rip It Shot	1.7	E6 Energy Shot	2.65
10	Nitro 2 Go	1.4	Worx Energy Shot	1.3

5 Hour Energy certainly has the energy shot market cornered with none of the others anywhere in the same universe as 5 Hour, but they seem to be losing their dominance in late 2014 as other brands gain market share. The energy shot market segment was down 4.1% in 2014 compared to the same time period the previous year and in 2015 down again. It looks like some are losing their enthusiasm for the energy shot. ²

Top Selling Energy Drink Mixes

Rank	2013	2013 sales ($millions)
1	MIO Energy	55
2	Crystal Light Energy	39.5
3	Private Label	36.7
4	Propel Energy Drink Mix	23
5	Zipfizz	12.5
6	4C Energy Rush	3.3
7	Ecodrink	1.5
8	Splash	.34

Which Companies Own Which Brands?

It’s also interesting to note that some parent companies own several different brands of energy drinks. Here’s a bit of the breakdown.

Coca Cola owns Nos, Burn, and Relentless but has given Monster Energy the rights to these brands.
Pepsi Co. owns Amp, Starbucks bottled drinks, Mountain Dew Kickstart but sold No Fear.
Monster also owns Worx Energy Shot.
Coca-Cola just bought a 17% Stake in the Monster Beverage Company. Monster will take over Coke’s Energy Drink Brands and Coke takes over Monster’s Hanson brand.
Rockstar is still flying solo, but is distributed by Pepsi.

Does top selling mean that they are also the best energy drinks?

By Caffeine Informer Staff

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Rick
I really thought that Monster was closing in on Red Bull’s market share, but apparently not. Although, when you look at the list it has Monster and Monster XXL as separate items. Monster XXL is just Monster in a larger can so I don’t know why they wouldn’t be combined… still, that doesn’t leave Monster with as much market share as I would have imagined.
Dusty
That’s insane that Von Dutch made the list. That drink is NASTY
hoble
I still mostly buy Red Bull. It tastes the best. Monster tastes fine, but has HFCS in it. Red Bull doesn’t.
Von Dutch is the nastiest one. Ick.
tjg92
I’m surprised Bawls isn’t on there. I don’t drink the stuff, but still, I thought it was more popular.
Corn Videos
bawls is hard as hell to come by… Vondutch, wow, memories, i got 2 24 packs of von dutch at biglots, for $5 a case ie.(5 bucks for 24!). good price, made it taste much better
scum1
Yes Corn i also scored 2 cases of Von Dutch for 6 bucks a case at Big lots! You get used to the taste. it did the job and was cheap. I like the rip it as well for a great value. Glad to see it on the list. Big lots is a great place for energy drink value. You never know what you will find. I got Boo Koo and joker there a week ago for 60cents a can.
JW
Monster rules! I would drink red bull, but it is way to much for an 8 ounce can.
Skooma
I thought Von Dutch made locks and door handles :/
KarlieMildraed
I miss Bawls. I can’t get them at the local 7-11. I miss Bawls.
videoCWK
I don’t see why Red Bull is so popular =\ I tried it and wasn’t too impressed. The taste was nothing special, and it was too sweet, so I couldn’t finish the can. I didn’t get much energy either. And at $1 every 4 oz, it’s a good thing they don’t make a 16oz version, it’d be $4 a can.
To argue, AIM me with my throw-away screen name, cool10bot.
Sebastien
None of the size are proper to Canada and thus all the amounts are wrong
Deej
I can’t belive AMP was so low…. I tried it and besides Red Bull and Rockstar it’s the Best!! And…one question…How did Von Dutch even get manufactured? It’s discusting!!
Devon
Thanks for the info. Any chance you could publish a permalink to the Bevnet page? I can’t seem to locate this info on their site.
Thanks much!
Caffeine Fiend
There is no permalink. You’ll have to subscribe to Bevnet before you can download the energy drink buyers guide.
Wanna be a Rock Star…
There’s a perfectly good reason Red Bull is #1 – it goes perfect with Vodka and Jeager…ever hear anyone order a Monster and Vodka. Of course not. Redbull is made sweet to lessen the harshness of liquor
gmini
Does anyone know the side effects of too much caffeine?
MNDET
Rockstar is without a doubt #1. Smooth, tastes great and gives you a boost. Red Bull is like medicine (well aren’t they all to a point?).
Brian
Man, that Red Bull. Even my kids are adding them to their booze drinks. The guys on his second or third billion from what I heard last year.
As, I’m older and wiser, I’m using A.C.T. and maybe because I’m a bit jealous of this guys billions, I’m selling ACT now also.
Energy drinks are one of the worlds fastest growing markets so I would like in on the wave.
Works great for me so I’m happy. About a third or quarter cost of Red Bull, etc.
Cheers
Brian
drinkact.ca
Mark Schmidt
My fav is A’tomic Pom by Rip It.
I also like Lime Wrecker which I get at BP gas stations with a little tequila on the weekend.
Dan The Man
for all u people looking for bawls try eckerds…they’v always got it

Last Modified: March 14, 2016

References

1. 2013 Data is from the top brands per, latest 52 week period, Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains) provided by "IRI, a Chicago-based market research firm (@iriworldwide)".
2. 2014 and 2015 Data is from IRI covering a 52 week period ending November 2, 2014 and March 22, 2015; based on USA sales only and some retailers not reporting.
3. Prior to 2013 the data was compiled from data published by beverage industry insider Bevnet.com