Top Selling Energy Drink Brands

Sales of energy drinks have been growing at a rate of around 5% every year since 2013. Red Bull continues to dominate as the energy drink leader, with Monster (original) being the second most popular drink.

Bang Energy from VPX jumped into the top 5 after experiencing growth of 80% from 2019 to 2020.

Bang, Monster Ultra, and Red Bull Sugarfree are all zero sugar drinks, showing the increasing consumer demand to reduce calories in these beverages.

Top Selling Energy Drinks 2020 (USA)

Energy Drink Brand Sales (USD MILLIONS) Change (Year on Year)
Red Bull
80 mg caffeine - 117 calories - 8.46 fl oz
$2,891 -2.3%
Monster Energy
160 mg caffeine - 210 calories - 16 fl oz
$1,763 -2.6%
Bang Energy
300 mg caffeine - 0 calories - 16 fl oz
$780 +80.2%
Red Bull Sugarfree
80 mg caffeine - 10 calories - 8.46 fl oz
$687 -0.3%
Monster Ultra
150 mg caffeine - 10 calories - 16 fl oz
$687 -3.4%

Global Top 10 Energy Drink Brands

In 2020 the worldwide market size for energy drinks was $US 61 billion (and growing). This is global brands ranked by market share, owning company, and place of incorporation.

  1. Red Bull – Red Bull GmbH (Austria)
  2. Monster – Monster Beverage Corp (USA)
  3. Red Bull – TC Pharmaceutical Industry Co Ltd (Thailand)
  4. Rockstar – Acquired by PepsiCo (USA)
  5. Eastroc Super Drink – Shenzhen Eastroc Beverage Co Ltd (China)
  6. Hi-Tiger – Fujian Dali Food Co Ltd (China)
  7. Lucozade – Suntory Holdings Ltd (Japan)
  8. NOS – Monster Beverage Corp (USA)
  9. Oronamin – Otsuka Holdings Co Ltd (Japan)
  10. Burn – Coca Cola Company (USA)

Monster Beverage Corp – sold $4.6 billion worth of drinks in 2020 (up 9.5% from previous year).

Top Selling Energy Shots 2020 (USA)

Sales of energy shots were down 7.9% compared to 2019. The entire energy shot market totalled $977 million – of which 89% is 5 Hour Energy.

Energy Shot Brand Sales (USD MILLIONS) Change
5 Hour Energy
200 mg caffeine - 4 calories - 1.93 fl oz
$867.7 -9.3%
Tweaker Shot
275 mg caffeine - 0 calories - 2 fl oz
$20.7 -0.3%
Stacker Extreme Energy Shot
205 mg caffeine - 0 calories - 2 fl oz
$14.3 -8.7%
Stacker 2 $10.8 +10.1%
Bang Shot
300 mg caffeine - 0 calories - 3 fl oz
$10.7 +438.6%

Top Selling Energy Drink Mixes

In 2018 the total sales were $102.8 million. The top 5 energy drink mixes are:

  1. Crystal Light Energy
  2. Private Label Energy Drink Mix*
  3. Zipfizz
  4. 4C Energy Rush
  5. True Lemon

Crystal Light (from Kraft Heinz) is the dominant player, with over 50% of the market share.

*Private Label is where a manufacturer makes a product, but sells it under another company’s brand.  An example is Great Value energy drink mixes sold at Walmart. Walmart does not make them, but brands them (actual manufacturer is unknown).

References

  • Global Energy Drink Market Share from 2021 T4 AI
  • Global Bizvibe data (from here)
  • Global brand ranking from Euromonitor
  • Monster Financials from here
  • US data from Beverage Industry magazine and IRI - YE July 2020

Written by James Foster, last updated on March 15, 2021