Top 10 Most Popular Soft Drinks (Sodas)

What are the top-selling soft drinks in the USA?

The carbonated soft drink (CSD) market is dominated by three players: Coca-Cola Company, PepsiCo, and Keurig Dr Pepper.

Each company markets many brands, with Coca-Cola Company having the larger market share. This is reflected in drink sales, with Coca-Cola Classic continuing to outsell Pepsi.

Sales volumes of traditional soft drinks continue to flatten as consumers demand low or no-sugar alternatives. The amount of soft drinks consumed per capita has been in decline since 1999 (now 43 gallons per person per year).

The following five soft drinks have been the most popular since 2014:

Coca-Cola Classic
34 mg
per 12 fl oz
This item contains low levels of caffeine
38 mg
per 12 fl oz
This item contains low levels of caffeine
Diet Coke
46 mg
per 12 fl oz
This item contains moderate levels of caffeine
Dr Pepper
42 mg
per 12 fl oz
This item contains moderate levels of caffeine
Mountain Dew
54 mg
per 12 fl oz
This item contains moderate levels of caffeine

Top 10 soft drinks

  1. Coca-Cola
  2. Pepsi
  3. Diet Coke
  4. Dr Pepper
  5. Mountain Dew
  6. Sprite
  7. Diet Pepsi
  8. Coke Zero
  9. Fanta
  10. Diet Mountain Dew

Most sodas are caffeinated

Only two drinks in the top ten are caffeine-free (Sprite and Fanta). While caffeine levels are modest, some diet drinks have more caffeine than expected.

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Who owns each brand or soft drink?

The beverage industry is bewilderingly complex. Globally, the entire carbonated beverage market is valued at USD 406 Billion.

Different companies market a multitude of brands and even have licensing agreements to supply other brands in different markets.

The big players look like this:

Coca Cola Company

The company offers more than 500 brands in more than 200 countries.

  • Coca-cola
  • Sprite
  • Fanta
  • Powerade
  • Also, Minute Maid, Glaceau, Barq’s, Fresca, Appletiser, and many more.


PepsiCo has a number of food brands (Frito-Lay: Doritos, Fritos) as well as a large number of drink brands.  Some are surprising (for example, Sodastream belongs to PepsiCo.  Rockstar energy drinks were acquired by PepsiCo in 2020).

As already stated – the industry is confusing: PepsiCo has the rights to 7 Up outside North America, but it’s Keurig Dr Pepper who sells 7 Up inside the USA!

  • Pepsi
  • Mountain Dew
  • 7 Up (outside US)
  • Gatorade
  • Also, Starbucks RTDs, Lipton, Soda Stream

Keurig Dr Pepper

Keurig was originally Cadbury Schweppes, then it became Dr Pepper Snapple Group, which was then acquired by Keurig Green Mountain… which became Keurig Dr Pepper.

  • Dr Pepper
  • 7 Up (inside US)
  • Sunkist, Sun Drop, Schweppes, A&W, RC Cola.

Top beverage brands in the world

These brands are ordered by estimated brand value and give a good indication of soft drink popularity.

Note that beverage companies may own many different brands, which can vary between regions.

RankNameRevenue (2023)
1Coca-Cola$33,468 M
2Pepsi$18,335 M
3Red Bull$6,962 M
4Monster$6,788 M
5Nescafé$6,005 M
6Gatorade$4,916 M
7Dr Pepper$4,401 M
8Sprite$4,166 M
9Nongfu Spring$4,113 M
10Lipton$3,021 M

It’s important to note that many of the brands listed in the table above are subsidiaries of major brands like Coca-Cola and PepsiCo.


  • Brand Directory Rankings (source).
  • Per capita consumption from IBIS.