Top Selling Energy Drink Brands

energy drink brands

Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.

The energy drink market continues to grow even in light of the tough economy and increased health scrutiny. However, the growth has slowed.  Soda sales have been declining steadily over the same period, while energy drink sales have been booming.

Despite recent FDA scrutiny regarding the safety of these beverages, 2018 energy drink sales were up 4.1% compared to the same time period in 2017. However, the rate of growth in 2013 was 6.7%. src.

Did your favorite energy drink make the list? 

2018 Top Selling Energy Drinks (USA)

Brand Dollar Sales Change From Prior Period
ENERGY DRINK TOTAL SALES $10,919,392,609 7.5%
TOP MANUFACTURERS
RED BULL NORTH AMERICA INC $4,685,615,913 4.8%
MONSTER BEVERAGE CORP $4,192,281,599 10.4%
ROCKSTAR INC $918,524,467 -1.9%
HIGH PERFORMANCE BEVERAGE $464,483,966 6.6%
VITAL PHARMA INC $211,912,588 402.2%
TOP INDIVIDUAL PRODUCTS
RED BULL ORIGINAL $2,906,001,045 1.4%
MONSTER ENERGY ORIGINAL $1,685,416,191 8.7%
RED BULL SUGAR-FREE $762,270,997 7.1%
MONSTER ENERGY ZERO ULTRA $660,371,312 14.1%
NOS $446,382,275 7.0%
MONSTER ENERGY LO CARB $286,912,823 -2.6%
MONSTER MEGA ENERGY $235,638,569 -2.8%
RED BULL THE BLUE EDITION $218,145,853 9.8%
ROCKSTAR ORIGINAL $210,716,825 -9.0%
RED BULL THE YELLOW EDITION $197,874,241 13.6%
MONSTER JUICE $188,325,365 3.4%
ROCKSTAR PURE ZERO $164,861,172 11.8%
MONSTER ENERGY ULTRA SUNRISE $156,979,865 15.3%
ROCKSTAR PUNCHED $133,589,889 1.3%
RED BULL THE GREEN EDITION $132,699,041 33.3%
RED BULL THE RED EDITION $122,999,446 8.1%
MONSTER ENERGY ABSOLUTE ZERO $120,982,454 0.2%
FULL THROTTLE $116,888,250 -2.9%
RED BULL THE ORANGE EDITION $112,746,292 12.5%

*Data source¹

Red Bull is definitely still reigning as supreme but Monster is making some good gains. It’s also interesting to see that sugar-free energy drinks seem to be growing while many of the sugar-laden varieties have been declining in sales.

Click here to find out how many energy drinks it would take to cause an overdose of caffeine!

Here’s some older data for the worldwide energy drink market for comparison to the USA market

Worldwide Top 15 Energy Drinks

Based on worldwide sales figures here’s how the energy drink brands stack up worldwide.

Rank 2015 2015 sales
($millions)
1 Red Bull 12,463
2 Monster 4,773
3  Rockstar 1,085
4 Lucozade  709
5 NOS 542
6  Burn 472
7  M-150 325
8  Sting 261
9  Cobra 260
10 Hi-Tiger 224
11 Eastroc Super Drink 213
12 Adrenaline Rush 177
12 Dekavita C 174
13 Power Horse 173
14 Relentless 159
15 Amp 155

The data for the above table was provided to us by Euromonitor International who tracks the worldwide sales of energy drinks and many other consumer products.

Red Bull has a sizable lead in the USA, but worldwide the energy drink giant has a massive lead over any other competitor.

2018 Top Selling Energy Shot Brands

Brand Dollar Sales  Change From Prior Period
 ENERGY SHOT CATEGORY TOTAL $1,061,553,592 -0.7%
TOP MANUFACTURERS
LIVING ESSENTIALS LLC $960,187,628 -1.0%
NVE PHARMA INC $32,831,777 -6.2%
LEO SCIENTIFIC INC $20,489,047 13.4%
PRIVATE LABEL $15,815,808 7.8%
RHINO RUSH LLC $8,450,342 3.7%
TOP INDIVIDUAL PRODUCTS
5 HOUR ENERGY ENERGY SHOT $960,187,628 -1.0%
TWEAKER ENERGY SHOT $20,489,026 13.4%
PRIVATE LABEL ENERGY SHOT $15,815,808 7.8%
STACKER 2 XTRA ENERGY SHOT $15,568,829 7.5%
RHINO RUSH ENERGY SHOT $8,450,342 3.7%
STACKER 2 EXTREME ENERGY SHOT $8,436,447 -3.0%
STACKER 2 ENERGY SHOT $8,411,108 -24.6%
EE ENERGY SHOT $5,733,339 23.9%
VITAL 4U SCREAMIN ENERGY MAX HIT ENERGY SHOT $2,970,687 -1.8%
RIP IT ENERGY FUEL ENERGY SHOT $2,631,349 -6.5%
VPX REDLINE ENERGY SHOT $1,535,330 21.7%
VPX REDLINE XTREME ENERGY SHOT $1,451,743 -11.0%
VITAL 4U LIQUID ENERGY SHOT $1,164,015 -2.2%
E6 ENERGY SHOT $1,025,657 -38.7%
ENERGY 2000 ENERGY SHOT $1,004,262 -18.7%
VITAL 4U SCREAMIN ENERGY SHOT $917,902 27.6%
VPX REDLINE MAX 7 HOUR ENERGY BOOST SHOT $768,458 44.0%
JUBI ENERGY SHOT $586,614 -42.5%
PICKLE JUICE SPORT ENERGY SHOT $464,006 144.6%
GUAYAKI YERBA MATE ORGANIC ENERGY SHOT $427,329 -3.8%

*Data source ¹

5 Hour Energy certainly has the energy shot market cornered with none of the others anywhere in the same universe as 5 Hour, but the whole market segment isn’t is down over the previous year sales-wise.

2018 Top Selling Energy Drink Mixes

Brand Dollar Sales  Change From Prior Period
ENERGY DRINK MIX CATEGORY TOTAL $102,834,838 19.3%
TOP MANUFACTURERS
KRAFT HEINZ CO $46,401,041 12.6%
PRIVATE LABEL $29,984,262 13.6%
ZIPFIZZ CORP $21,536,436 37.2%
FOUR C FOODS CORP $3,851,421 45.5%
TRUE CITRUS CO $631,359
TOP INDIVIDUAL PRODUCTS
PRIVATE LABEL ENERGY DRINK MIX $29,984,262 13.6%
CRYSTAL LIGHT ENERGY ON THE GO ENERGY DRINK MIX $24,746,226 10.2%
ZIPFIZZ ENERGY DRINK MIX $21,536,436 37.2%
CRYSTAL LIGHT ENERGY ENERGY DRINK MIX $16,954,457 7.7%
CRYSTAL LIGHT PURE ENERGY DRINK MIX $4,137,781 65.0%
4C TOTALLY LIGHT 2GO ENERGY RUSH MIX $3,751,154 49.0%
TRUE LEMON ENERGY DRINK MIX $631,359
CRYSTAL LIGHT ENERGY DRINK MIX $558,536 14.6%
POWER EDGE ENERGY DRINK MIX $224,938 4.5%
STRIKE FORCE ENERGY DRINK MIX $105,160
4C TOTALLY LIGHT TEA2GO ENERGY RUSH MIX $96,907 -19.5%
SOS ENERGY DRINK MIX $33,822 124.7%
EBOOST ENERGY DRINK MIX $26,700 71.0%
HEALTHY MAMA ENERGY DRINK MIX $25,452
VERSANTO ENERGIA ENERGY DRINK MIX $7,511 -45.7%
SKRATCH LABS ENERGY DRINK MIX $5,600 -26.7%
CRYSTAL LIGHT PURE ENERGY MIX $4,041 65.5%
4C TOTALLY LIGHT ENERGY RUSH MIX $3,360 -64.8%
VITA SQUENCHERS ENERGY DRINK MIX $616 -44.3%
VOLO VITAMINS ENERGY DRINK MIX $483 -98.2%

*Data source ¹

Unlike the energy shot category, the energy drink mix category experienced the largest amount of growth compared to the previous period. This category is even growing faster than the RTD energy drink category. Energy drink mixes are typically much cheaper per serving but offer the same benefits as RTD energy drinks which may be the key to their increasing popularity.

Which Companies Own Which Brands?

It’s also interesting to note that some parent companies own several different brands of energy drinks. Here’s a bit of the breakdown.

  1. Coca Cola owns Burn, and Relentless but has given Monster Energy the rights to these brands.
  2. Pepsi Co. owns Amp, Starbucks bottled drinks, Mountain Dew Kickstart but sold No Fear.
  3. Monster also owns Worx Energy Shot.
  4. Coca-Cola just bought a 17% Stake in the Monster Beverage Company. Monster will take over Coke’s Energy Drink Brands and Coke takes over Monster’s Hanson brand.
  5. Rockstar is still flying solo, but is distributed by Pepsi.
Written by James Foster, last updated on December 6, 2018

References

  • 1. Data for 52 weeks ended 10/07/18 Total US Multi-Outlet w/ C-Store (Grocery, Drug, Mass Market, Convenience, Military, and Select Club & Dollar Retailers) provided by "IRI, a Chicago-based market research firm (@iriworldwide)".