Top Selling Energy Drink Brands

top-selling-energy-drinks

Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.

The energy drink market continues to grow even in light of the tough economy and increased health scrutiny.  Soda sales have been declining steadily over the same period, while energy drink sales have been booming.

Despite recent FDA scrutiny regarding the safety of these beverages, 2013 energy drink sales are up 6.7% over last year in the USA alone. src.

Did your favorite energy drink make the list? 

Energy Drink Brand Market Share 2013

Energy Drink Brand Market Share 2014

USA Top Selling Energy Drink Brands

Rank20152015 sales
($millions)
20142014 sales ($millions)20132013 sales ($millions)20122012 sales ($millions)20112011 sales ($millions)20102010 sales ($millions)20082008 sales (%share)20072007 sales (%share)20062006 sales (%share)
1Red Bull4,550 Red Bull2,883 Red Bull3,433 Red Bull2,950Red Bull2,300 Red Bull2,200Red Bull40%Red Bull35.2%Red Bull42.6%
2Monster3,690 Monster2,476 Monster3,147 Monster2,600Monster1,900 Monster 1,500Monster23%Monster27.3%Monster14.4%
3 Rockstar820 Rockstar647 Rockstar821 Rockstar780Rockstar660 Rockstar400Rockstar12.3%Rockstar11.1%Rockstar11.4%
4NOS 542 NOS294 NOS274 Amp300Amp330 NOS200Amp8%Full Throttle6.6%Full Throttle6.9%
5Amp146 Amp212 Amp239 NOS250Doubleshot250 Doubleshot180Full Throttle4%Amp5.1%Sobe No Fear5.4%
6Full Throttle143Full Throttle114 Full Throttle104 Full Throttle140NOS220 Amp140Doubleshot2%No Fear2.7%Amp3.6%
7 Xyience Xenergy40 Xyience Xenergy43 Xyience Xenergy40Full Throttle130 Full Throttle110NOS1.5%NOS2.1%Sobe Adrenaline Rush2.9%
8Arizona Energy28 VPX Redline VPX Redline15Xyience Xenergy30No Fear1.4%Adrenaline2.1%Tab Energy2.3%
9 Rip It22
10Venom19
Scroll right to see earlier years.
* Although the energy drink market grew in 2014 with all the major brands showing increased sales as well, the data above doesn’t reflect this. This is due to IRI² not having access to certain retailers’ sales data.   Pre-2013 data does not include Walmart sales so most numbers would be higher with that factored in. 2009 sales data is unavailable.

The top Monster drinks are: Monster Energy, Java Monster, Monster Mega Energy, and Monster Rehab.

In case you didn’t read that correctly: Red Bull sold US$3.4 BILLION dollars of energy drink product in the 52 weeks prior to July 2013. Monster sold US$3.1 BILLION worth.

A huge part of energy drink popularity is in the sponsorship efforts, with top brands spending large sums of money to achieve brand placement. Xyience has definitely been lifting their marketing efforts and it’s paying off with their recent entrance into the top 15 energy drinks ranking.

Click here to find out how many energy drinks it would take to cause an overdose of caffeine!

That’s fine for the USA, but many have been wanting some data for the worldwide energy drink market.

Good news! We finally were able to track down some numbers.

Worldwide Top 15 Energy Drinks

Based on worldwide sales figures here’s how the energy drink brands stack up worldwide.

Rank20152015 sales
($millions)
1Red Bull12,463
2Monster4,773
3 Rockstar1,085
4Lucozade 709
5NOS542
6 Burn472
7 M-150325
8 Sting261
9 Cobra260
10Hi-Tiger224
11Eastroc Super Drink213
12Adrenaline Rush177
12Dekavita C174
13Power Horse173
14Relentless159
15Amp155

The data for the above graph was provided to us by Euromonitor International who tracks the worldwide sales of energy drinks and many other consumer products.

Red Bull has a sizable lead in the USA, but worldwide the energy drink giant has a massive lead over any other competitor.

Top Selling Energy Shot Brands

Rank20152015 sales
($millions)
20142014 sales ($millions)20132013 sales ($millions)20122012 sales ($millions)20112011 sales ($millions)
15 Hour Energy 7255 Hour Energy7325 Hour Energy1,1145 Hour Energy896 5 Hour Energy996
2Stacker inc/6 hr. Power 10Stacker inc/6 hr. Power11Stacker inc/6 Hour Power476 Hour Power30 6 Hour Power22
3 Tweaker8.3Tweaker8Private Label17Red Bull Shot25 Worx14
4 RhinoRush 3.7Street King3.7Worx Energy Shot7Monster Hitman10 E65
5 Vital 4 U  3.5Vital 4 U 3.4Tweaker5Stacker 24 Stacker 24
6 Fuel In A Bottle 3.3Fuel In A Bottle3Street King4.9Nitro 2 Go3.4 Redline Power Rush3.5
7Street King 3RhinoRush2.9E6 Energy Shot3.9Redline3.2 Spike Double Shot3.2
8E6 Energy Shot 2.5Nitro 2 Go2.68Rip It Energy Shot3.2Vital 4U3.1 Vital 4U3
9 Rip It Shot 1.7E6 Energy Shot2.65
10 Nitro 2 Go 1.4Worx Energy Shot1.3

5 Hour Energy certainly has the energy shot market cornered with none of the others anywhere in the same universe as 5 Hour, but they seem to be losing their dominance in late 2014 as other brands gain market share. The energy shot market segment was down 4.1% in 2014 compared to the same time period the previous year and in 2015 down again. It looks like some are losing their enthusiasm for the energy shot. ²

Top Selling Energy Drink Mixes

Rank20132013 sales ($millions)
1MIO Energy55
2Crystal Light Energy39.5
3Private Label36.7
4Propel Energy Drink Mix23
5Zipfizz12.5
64C Energy Rush3.3
7Ecodrink1.5
8Splash.34

Which Companies Own Which Brands?

It’s also interesting to note that some parent companies own several different brands of energy drinks. Here’s a bit of the breakdown.

  1. Coca Cola owns Nos, Burn, and Relentless but has given Monster Energy the rights to these brands.
  2. Pepsi Co. owns Amp, Starbucks bottled drinks, Mountain Dew Kickstart but sold No Fear.
  3. Monster also owns Worx Energy Shot.
  4. Coca-Cola just bought a 17% Stake in the Monster Beverage Company. Monster will take over Coke’s Energy Drink Brands and Coke takes over Monster’s Hanson brand.
  5. Rockstar is still flying solo, but is distributed by Pepsi.

Does top selling mean that they are also the best energy drinks? 

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  • Alex

    Rockstar is the best energy drink by far. Not only does it taste great and give you a kick but it is also a great price.

    Plus it is double the size of redbull.GREAT

  • Jordann

    Moster is gross.
    Red Bull is disgusting.
    Rockstar is terrible.

    The only good energy drinks I have EVER had are Full Throttle and Amp.
    Those are the only two that actually taste well.

  • lauren

    energy drinks are disgusting
    they will kill all of you

  • lucy

    my do is sitting on my lap as i read this

  • josh

    rockstar all the way

  • Bill

    It seems that your statements indicated that your research is conclusive. I soory to disagree but with statements that all energy drinks are bad for you, which is the general just here. You need to do more research before indictating to the public which who think that if it stated it is fact. Do your research on XS Energy Drink. This is a private label and has at present three flavors that are Caffine Free and also No Carbs and No Sugar. Would you recommend a product like that if you found one or are you just wanting to slam products?

  • mona vie

    bHIP is not that great the mix is just terrible its a knock off of mona vie

  • These energy drinks may have a large part of the energy drink market only because of the amount of advertising dollars they spend in a year.
    If you want a real energy burst then you have to try this new bHIP energy.
    Last for 6 hours clear pure energy

  • Alex

    I’m surprised 5-Hour Energy isn’t on there. I don’t drink the stuff, but still, I thought it was more popular because it’s caffeine it’s: 40 (mg/fl oz).

  • energy man

    Im amazed beaver buzz didin’t make the list

  • If I was a betting man I would say that MonaVie’s new energy drink EMV will begin to take over the market. The product is actually healthy for you. It has 9 superfruits including the acai berry and has about 10 serving fruit equivalent in an 8 oz. can. It’s actually an organic product and doesn’t have any added chemicals. Good stuff…………

  • Frankie Hayward

    I just joined started drinking a new energy drink called eFusjon(pronounced E – fusion)Raw. It’s 100% all-natural ingredients and with no preservatives or additives. I don’t know about you but I’m trying to stay away from anything that has additive, including energy drinks.

  • ed fusion

    The e fusion drink is ok for taste but the fact you have to pay 200 up front and spend 160 a month to buy it is lame. A multi level marketing scam to just het other to pay into the same scam and drink this average drink sucks. the potential is very low and only three people out of 4000 actually get a CHECK that can buy more than a loaf of bread. Any marketing where you have to put 160 bucks a month is a scam.

  • jagen

    can anyone tell me if there is an energy drink that tastes like red bull but is cheaper

  • JW

    Nice to that AMP is making progress.

  • bob

    Jagen are you kidding? There are like a thousand RB clones out there that are very similar. Hit the Big Lots or the Dollar Tree stores and try a few drinks if you are looking to save money. And the only person I would really wish AMP on JW is some of those lame MLM types that always show up here. I can’t stand that weak lame attempt at an energy drink.

  • Evan

    Monster definitely deserves to be on top. They have such a huge selection of great drinks.

  • Nick

    With Monster coming out with new drinks all the time, and Red Bull basically only coming out with a shot and Cola which isn’t even an energy drink, how the heck did Monster fall from ’07 to ’08? Red Bull is basically half the drink for the same price, you can go for the 16 oz and pay like $3.50. It must be advertising or something.

  • jahhh man

    well red bull sells the most in the uk… then its relentless which is my favourite in all honesty.
    ive tasted rockstar once noting great.. but there is a new one for 35p calld “energy drink” and its sooo worth it!

  • “I still mostly buy Red Bull. It tastes the best. Monster tastes fine, but has HFCS in it. Red Bull doesn’t.”

    Actually Monster does not have HFCS in it. It may contain fructose and glucose but not high fructose corn syrup which is a different formulation of liquid sugar. Rockstar contains it though.

Last Modified: March 14, 2016

References

  • 1. 2013 Data is from the top brands per, latest 52 week period, Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains) provided by "IRI, a Chicago-based market research firm (@iriworldwide)".
  • 2. 2014 and 2015 Data is from IRI covering a 52 week period ending November 2, 2014 and March 22, 2015; based on USA sales only and some retailers not reporting.
  • 3. Prior to 2013 the data was compiled from data published by beverage industry insider Bevnet.com