Top Selling Energy Drink Brands

top-selling-energy-drinks

Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.

The energy drink market continues to grow even in light of the tough economy and increased health scrutiny.  Soda sales have been declining steadily over the same period, while energy drink sales have been booming.

Despite recent FDA scrutiny regarding the safety of these beverages, 2013 energy drink sales are up 6.7% over last year in the USA alone. src.

Did your favorite energy drink make the list? 

Energy Drink Brand Market Share 2013

Energy Drink Brand Market Share 2014

USA Top Selling Energy Drink Brands

Rank20152015 sales
($millions)
20142014 sales ($millions)20132013 sales ($millions)20122012 sales ($millions)20112011 sales ($millions)20102010 sales ($millions)20082008 sales (%share)20072007 sales (%share)20062006 sales (%share)
1Red Bull4,550 Red Bull2,883 Red Bull3,433 Red Bull2,950Red Bull2,300 Red Bull2,200Red Bull40%Red Bull35.2%Red Bull42.6%
2Monster3,690 Monster2,476 Monster3,147 Monster2,600Monster1,900 Monster 1,500Monster23%Monster27.3%Monster14.4%
3 Rockstar820 Rockstar647 Rockstar821 Rockstar780Rockstar660 Rockstar400Rockstar12.3%Rockstar11.1%Rockstar11.4%
4NOS 542 NOS294 NOS274 Amp300Amp330 NOS200Amp8%Full Throttle6.6%Full Throttle6.9%
5Amp146 Amp212 Amp239 NOS250Doubleshot250 Doubleshot180Full Throttle4%Amp5.1%Sobe No Fear5.4%
6Full Throttle143Full Throttle114 Full Throttle104 Full Throttle140NOS220 Amp140Doubleshot2%No Fear2.7%Amp3.6%
7 Xyience Xenergy40 Xyience Xenergy43 Xyience Xenergy40Full Throttle130 Full Throttle110NOS1.5%NOS2.1%Sobe Adrenaline Rush2.9%
8Arizona Energy28 VPX Redline VPX Redline15Xyience Xenergy30No Fear1.4%Adrenaline2.1%Tab Energy2.3%
9 Rip It22
10Venom19
Scroll right to see earlier years.
* Although the energy drink market grew in 2014 with all the major brands showing increased sales as well, the data above doesn’t reflect this. This is due to IRI² not having access to certain retailers’ sales data.   Pre-2013 data does not include Walmart sales so most numbers would be higher with that factored in. 2009 sales data is unavailable.

The top Monster drinks are: Monster Energy, Java Monster, Monster Mega Energy, and Monster Rehab.

In case you didn’t read that correctly: Red Bull sold US$3.4 BILLION dollars of energy drink product in the 52 weeks prior to July 2013. Monster sold US$3.1 BILLION worth.

A huge part of energy drink popularity is in the sponsorship efforts, with top brands spending large sums of money to achieve brand placement. Xyience has definitely been lifting their marketing efforts and it’s paying off with their recent entrance into the top 15 energy drinks ranking.

Click here to find out how many energy drinks it would take to cause an overdose of caffeine!

That’s fine for the USA, but many have been wanting some data for the worldwide energy drink market.

Good news! We finally were able to track down some numbers.

Worldwide Top 15 Energy Drinks

Based on worldwide sales figures here’s how the energy drink brands stack up worldwide.

Rank20152015 sales
($millions)
1Red Bull12,463
2Monster4,773
3 Rockstar1,085
4Lucozade 709
5NOS542
6 Burn472
7 M-150325
8 Sting261
9 Cobra260
10Hi-Tiger224
11Eastroc Super Drink213
12Adrenaline Rush177
12Dekavita C174
13Power Horse173
14Relentless159
15Amp155

The data for the above graph was provided to us by Euromonitor International who tracks the worldwide sales of energy drinks and many other consumer products.

Red Bull has a sizable lead in the USA, but worldwide the energy drink giant has a massive lead over any other competitor.

Top Selling Energy Shot Brands

Rank20152015 sales
($millions)
20142014 sales ($millions)20132013 sales ($millions)20122012 sales ($millions)20112011 sales ($millions)
15 Hour Energy 7255 Hour Energy7325 Hour Energy1,1145 Hour Energy896 5 Hour Energy996
2Stacker inc/6 hr. Power 10Stacker inc/6 hr. Power11Stacker inc/6 Hour Power476 Hour Power30 6 Hour Power22
3 Tweaker8.3Tweaker8Private Label17Red Bull Shot25 Worx14
4 RhinoRush 3.7Street King3.7Worx Energy Shot7Monster Hitman10 E65
5 Vital 4 U  3.5Vital 4 U 3.4Tweaker5Stacker 24 Stacker 24
6 Fuel In A Bottle 3.3Fuel In A Bottle3Street King4.9Nitro 2 Go3.4 Redline Power Rush3.5
7Street King 3RhinoRush2.9E6 Energy Shot3.9Redline3.2 Spike Double Shot3.2
8E6 Energy Shot 2.5Nitro 2 Go2.68Rip It Energy Shot3.2Vital 4U3.1 Vital 4U3
9 Rip It Shot 1.7E6 Energy Shot2.65
10 Nitro 2 Go 1.4Worx Energy Shot1.3

5 Hour Energy certainly has the energy shot market cornered with none of the others anywhere in the same universe as 5 Hour, but they seem to be losing their dominance in late 2014 as other brands gain market share. The energy shot market segment was down 4.1% in 2014 compared to the same time period the previous year and in 2015 down again. It looks like some are losing their enthusiasm for the energy shot. ²

Top Selling Energy Drink Mixes

Rank20132013 sales ($millions)
1MIO Energy55
2Crystal Light Energy39.5
3Private Label36.7
4Propel Energy Drink Mix23
5Zipfizz12.5
64C Energy Rush3.3
7Ecodrink1.5
8Splash.34

Which Companies Own Which Brands?

It’s also interesting to note that some parent companies own several different brands of energy drinks. Here’s a bit of the breakdown.

  1. Coca Cola owns Nos, Burn, and Relentless but has given Monster Energy the rights to these brands.
  2. Pepsi Co. owns Amp, Starbucks bottled drinks, Mountain Dew Kickstart but sold No Fear.
  3. Monster also owns Worx Energy Shot.
  4. Coca-Cola just bought a 17% Stake in the Monster Beverage Company. Monster will take over Coke’s Energy Drink Brands and Coke takes over Monster’s Hanson brand.
  5. Rockstar is still flying solo, but is distributed by Pepsi.

Does top selling mean that they are also the best energy drinks? 

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  • I dont understand why Redbull has such a corner on the market. I always thought it tasted like piss. *waves a Full Throttle (-mother) flag*
    For the Win

  • Robspace1

    Here in Washington state we have a new one called WIRED Energy Drink. They have alot of different flavors and one of them has as much caffeine as 7 Mountain Dews in one 16 oz. can! It’s called Wired 344 and that number is the amount of grams of caffeine in the can. This can will put your hair up. Warning! Drink in slowly, like take an hour to let it soak in. Otherwise it jacks you up and down super fast.

  • ted

    Robspace- Though Wired might be new to WA state it’s been around for awhile. We have several of their products in our database.

  • Greg

    Interesting that you do not list XS energy drinks…
    Which sold through our six-month forecast in the first weekend and did over $51 million in retails sales our first year (2002), over $70 million our second year (2003), $90+ million our third year (2004) and over $120 the 4th year (2005).
    Now over $150 Million in 2008

  • Adan

    I just brought wired x344 for a $1.19 a can at a valero gas station…..this drink blows all of the energy drinks listed above out of the water. The price was lower than average….so i brought the rest of them for about $15. So i say boo to red bull, rockstar and monster……long live wired 344!!!!!

  • It is said that a mule has a kick like no-one’s business, I say go and drink and undiluted red-bull and for sure you will think otherwise.

  • John

    In my area, I see a Red Bull truck driving around all over the place. I’ve never seen a Monster or Rockstar truck anywhere. Also, while Red Bull is everywhere, frequently I see EITHER Monster or Rockstar in a store, but not both. I’m surprised Monster has 23% marketshare, because I see a lot more Rockstar in my area too, and I’ve been to most of the convenience stores around here.

  • Jay Dizzle

    Rockstar is the best value for the taste. They have the biggest variety of flavors, with 2 new ones, lemonade, and cola was brought back. Original Rockstar isn’t as sweet tasting as original Monster, which I Like. There is 2 sugar free options, the original “Diet” (white can), and the “Zero Carb” (blue can, berry flavor). The Fruit Punch (black can with red writing) tastes just like Hawaian Punch, or Tahitian Treat. I’m not a fan of the Rockstar shots, 5 hour energy is my favorite. They also just released a Rockstar gum in 2 flavors, berry, and mint, and they both have good taste, and more caffiene than a 16 oz can. So as you can see I’m all about Rockstar, the BEST energy drink in the market!

  • If by “units sold” they mean “cans sold,” then XS energy drinks were second to red bull, with about 60 million cans sold in 2006. Not sure about the last 3 years, though. Plus, they come in over 10 flavors and varieties, the two most popular flavors in a non-carbonated shot, and two flavors in a concentrated syrup form that is perfect for mixing with various drinks or just carbonated water to make your own XS. There’s even a couple of caffine-free flavors. It’s the ultimate functional energy drink. This site must only rank the ones that are sold in stores or something.

  • Andrew

    is there a manufacture in the east cost that does this???

  • cindy

    HELP NEED TO DO A PRESENTATION ON FAVOURITE ENERGY DRINK BUT SO MUCH CHOICE OUT THERE DONT KNOW WHERE TO BEGIN!!!!

  • Mark

    Please post 2009 stats soon. That would be very helpful for a senior project in college. Or if anyone can direct me to another source.

    Thank you.

  • ted

    We should have them any day now, we are just waiting for bevnet to compile the data….

  • Danny

    I am in a group working on a project tracking the market shares of Red bull and Monster. Any idea on a date that the 2009 statistics will be released?

  • pete693r

    for all those that want a cheaper energy drink than redbull and just as tasty. its insane energy. omes in a 500ml can double shot and 5 flavours to choose from. also a sugar free version too, so choices for all different tastes. trust me good value for money and i got my friends onto it.

  • ted

    You can preorder it here. http://www.beverage-digest.com/pdf/fb2010_preorder.pdf but we don’t have $600 to spend on it so not sure when we’ll get the new data….

  • Yg

    I do redbull sinc the doc said NO BOOZE!

  • Megan

    IS THIS FOR AUSTRALIA????

  • ted

    No this is the USA Top 15 Brands

  • guillem

    any updates for 2009?

Last Modified: March 14, 2016

References

  • 1. 2013 Data is from the top brands per, latest 52 week period, Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains) provided by "IRI, a Chicago-based market research firm (@iriworldwide)".
  • 2. 2014 and 2015 Data is from IRI covering a 52 week period ending November 2, 2014 and March 22, 2015; based on USA sales only and some retailers not reporting.
  • 3. Prior to 2013 the data was compiled from data published by beverage industry insider Bevnet.com