5 Extinct Caffeinated Sodas

We thought some of you might enjoy a trip down memory lane with us.

Today it’s pretty common for many of the new caffeinated drinks that are released to not make it because of the extremely tough competition that exists in beverage market.

However back in yesteryear, during a friendlier time for new drinks a few soda’s became iconic but alas, just like the dinosaur, they were met with forces they couldn’t possibly adapt too.

1. Josta

This was my first introduction to guarana back in the 90’s. I must say, I wasn’t a fan. I tried it a couple of times, but I remember it having a strange taste.

2. Kick

I vaguely remember Kick as a Mountain Dew contender. Even with it’s “extreme” advertisement, it was unable to steal the hearts of loyal Dew fans.

3. Crystal Pepsi

I loved this stuff back in the 80’s. I thought it was so cool that this clear soda tasted like Pepsi, but looked like Sprite. I was just a kid so I was easily impressed by such wonders.

4. Surge

Apparently another Mountain Dew nemesis that still has quite a following on the internet with it’s own facebook page, but I have no recollection of this drink. Do you?

September 2014: Surge is actually coming back so the Facebook outcry worked. Coka Cola announced that they will be selling Surge again but only online through Amazon.

5. OK Cola

Ok, I don’t remember this one either, but it sounds like it was marketed in the West and I’m an East Coast boy.

I hope you enjoyed this trip down memory lane, but if you’re under 25 this was probably as foreign to you as Monster would be to your Grandma. It will be interesting to see which of our iconic drinks survive in the decades to come. Any predictions?

Source: Westword.com

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  • DiscipleN2k

    Man, I used to LOVE Josta! I was so disappointed when it vanished. When the red Game Fuel came out, I thought it tasted a lot like I remembered Josta tasting, so I picked up a small stockpile before it disappeared as well.

    I’ve got a few fond memories of pool parties and Surge back in junior high, too. Can’t remember if I actually liked the stuff, or if I just liked all the caffeine.

  • Class of ’85, reporting in! Crystal Pepsi was absolutely awesome. I drank nothing else while it was available. I could not for the life of me figure out why they discontinued it, because it was just perfect. Though I’d be surprised if it had much caffeine, if any.

    Does anyone remember the original Pepsi Free (caffeine free), from the ’80s, in a red can with a cartoonish font? I don’t know if it made it much beyond Tulsa. We got lucky in Tulsa — it’s a “typical middle American town”, so it was the test market for a lot of new concepts.

    I do remember Surge, from the ’90s, I think. It was an obvious knockoff of Mountain Dew, and tasted a little bit like horse pee. It wasn’t missed.

  • Chris

    @ RobertB I too was a fan of Crystal Pepsi, Apparently there wasn’t that many more people like us cause I asked a Pepsi vendor about it a couple years back and he said they had to trash PALLETS of it because it wasn’t selling. popsoda has a different clear Cola called Not See cola don’t know if it’s any different though.

  • Chris

    Also forgot 2 of my favorites, 7up dnL which was another citrus soda attempt similar to surge and the other one was Mello Yellow melon which was a flavored version in the early 2000’s didn’t last long though.

  • Dusty

    Surge FTW

  • Knut

    I’m too young to have had Surge, but It’s replacement, Mello Yello, is by far my favourite soda ever.

  • Nick

    I’m 18 and I remember Surge very well, but haven’t heard of the others. It was made my Coca-Cola, probably around like… 96 or 97, only lasted like 4 or 5 years, but it was my favorite soda ever! Though I’m sure everyone here knows what Vault is, basically the exact same soda, very similar flavor, but i think Vault has more caffeine. I still remember seeing commercials for it too, the one with the two guys in a car doing figure 8’s as a can of Surge slides back and forth on the dashboard.

  • Kris

    OK Cola was available on the east coast. I used to drink it back in the early 90’s when I was in middle school. They used to have a somewhat amusing (at least to a middleschool student) 800 number – I think it was something like 1-800-ifeelok or something silly like that.

    I used to love drinking it…

  • Joseph mama

    What ever happened to the Jeff Gordon orange-flavored energy drinks? Those were some of my all-time favorites in the taste department 🙂

  • tricia

    I remember Surge. When it first came out my brother (who was 12 or 13 at the time) and his friend bought cases of it and drank it non stop for 5 days to see if it would keep them awake. it did of course. and then they slept for another 2 days. *sigh* to be a kid again.

  • Gilly

    Of course I remember Surge!!! I remember getting a chance to sample it as a kid when it was first coming out, and I was hooked. 🙂 I liked it more than Mountain Dew. But given, I was a kid and probably wouldn’t have known any better.

  • Lai-Lai

    The Cinema Snob confirms that Not See Cola tastes just like Crystal Pepsi. A pity it has such an unfortunate name.

Last Modified: September 17, 2014