Red Bull Energy Drink was created in Austria more than 31 years ago.
Red Bull is now more common in a 12 fl oz can than the 8.46
It is one of the very first energy drinks and is now distributed in more than 171 countries worldwide and employes 12, 239 people worldwide.
It is the #1 selling energy drink with about 7 billion cans sold each year globally.
The incredibly popular energy drink has been a catalyst for dozens of imitations and has built a very strong brand - although the drink formulation has remained relatively unchanged.
Red Bull Energy Drink Variations
Although several flavor variations of Red Bull have come and gone over the years, their product line remains quite simple.
- Sugar -free
- Total Zero
- Red Edition- Cranberry
- Blue Edition- Blueberry
- Silver Edition- Grapefruit/citrus (discontinued in USA)
- Orange Edition - Orange
- Cherry Edition - Cherry
- Yellow Edition - Tropical
- Green Edition - Kiwi Apple
- Lime Edition - Sugar-free
- Purple Edition - Sugar-free
- Peach Edition - Peach-Nectarine
- Winter Edition - Plum Twist
- Pear Edition - Sugar-free
- Coconut Edition - Coconut Berry
The various editions come and go and some are seasonal.
All of these Red Bull flavor variations have the same amount of caffeine and other energy ingredients per ounce although the size of the can increase total caffeine.
- 8.46 fl oz (250 ml) can = 80 mg of caffeine
- 12 fl oz (355ml) can = 114 mg of caffeine
Red Bull Energy Drink's secret to success appears to be their early inroads into bars and clubs for use in mixed drinks and its early sponsorship of extreme sports with their famous slogan :
"Red Bull Gives You Wings"
Science Behind Red Bull
Since Red Bull has been around a long time there are mounting scientific studies testing its effectiveness. Here are a few.
- Alford, C., Cox, H., & Wescott, R. (2001). The effects of red bull energy drink on human performance and mood. Amino acids, 21(2), 139-150. Study link
- Candow, D. G., Kleisinger, A. K., Grenier, S., & Dorsch, K. D. (2009). Effect of sugar-free Red Bull energy drink on high-intensity run time-to-exhaustion in young adults. The Journal of Strength & Conditioning Research, 23(4), 1271-1275. study link
- Astorino, T. A., Matera, A. J., Basinger, J., Evans, M., Schurman, T., & Marquez, R. (2012). Effects of red bull energy drink on repeated sprint performance in women athletes. Amino acids, 42(5), 1803-1808. study link
- Ragsdale, F. R., Gronli, T. D., Batool, N., Haight, N., Mehaffey, A., McMahon, E. C., ... & Wilson, T. (2010). Effect of Red Bull energy drink on cardiovascular and renal function. Amino acids, 38(4), 1193-1200. study link
Where To Buy Red Bull
Ingredients in Red Bull
Water, sucrose, glucose, acidifier sodium citrates, carbon dioxide, taurine (0.4%), glucuronolactone (0.24%), caffeine (0.03%), inositol, vitamins (niacin, pantothenic acid, B6, B12), flavourings, and colours (caramel, riboflavin).
Sugar content: 27 grams (per 8.46 ounces).Compare sugar levels of other drinks
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Red Bull contains 9.46 mgs of caffeine per fluid ounce (31.98mg/100 ml).