Jesse's WakeUp Bar
Jesse's WakeUp bar is a caffeine enhanced snack bar with the caffeine of 3 strong espresso shots.
The bar was created by Jesse after he fell asleep at the wheel of his car and almost had a severe crash. He saw the need for a product that contained natural caffeine but could be consumed quickly but in a great tasting way.
Jesse sent us some samples for review.
Jesse's WakeUp Bar Review
When Jesse reached out to me about his WakeUp bars, I was certainly intrigued. There are no other snack bars this high in caffeine so I was both excited and nervous to try them since one bar is a little more than my personal daily dose of caffeine.
I was expecting WakeUp to be a lot bigger given the amount of caffeine but the bar is pretty small at just 21 grams. After the first bite, it was nice to find out that WakeUp offered a delicious dark chocolate flavor with the nice texture of crisp rice. It wasn't overly sweet and despite the huge amount of caffeine, there was just a slightly bitter taste only noticeable after finishing the entire bar.
Wow, I can't think of a more fitting name for this product. This bar jolted me out of my mid-morning slump and I definitely did WakeUp! I also liked that these bars have limited added sugar and use some natural sweeteners to enhance the sweetness without the calories. Each bar is just 90 calories and 9 grams of total sugar.
The only discrepancy that I see with the bar is the labeling. "1 bar = 3 espressos" This isn't really accurate since one bar has 350 mg and a standard espresso shot averages out at 82 mg of caffeine. Three double shots at the lower end of the range would be about 350 mg of caffeine. (Starbucks lists its espresso shot at 75 mg of caffeine.)
In any event, WakeUp is a powerful bar and does exactly what it says it will do. Plus, it's enjoyable to eat.
There's a warning on the bar and consumers would be wise to head that warning. Only eat WakeUp if you are healthy and tolerant of caffeine. Some should start with just half a bar.