Energy Drink Mixes: Caffeine, Calories, and Varieties
An energy drink mix is a caffeinated flavored dry powder mixed with water. This creates a non-carbonated energy drink at a fraction of the price of a ready to drink (RTD) variety.
The Energy Drink Mix market is over $100 million in size, and the Crystal Light brand (sold by Kraft) holds over 50% of this market.
All mixes are sweetened with artificial sweeteners (aspartame, sucralose, or Ace-K), and some contain surprisingly high amounts of caffeine.
Here is a complete list of energy drink mixes, ranked by caffeine content.
| Drink | Calories | Caffeine (mg) | mg / fl oz | |
|---|---|---|---|---|
| 40 | 175 | 21.9 | ||
| 25 | 225 | 18.8 | ||
| 4 | 125 | 15.6 | ||
| 5 | 120 | 15 | ||
| 15 | 120 | 15 | ||
| 5 | 110 | 13.8 | ||
| 5 | 200 | 12.5 | ||
| 5 | 175 | 10.9 | ||
| 15 | 170 | 10.1 | ||
| 0 | 160 | 9.5 | ||
| 12 | 150 | 9.4 | ||
| 15 | 140 | 8.8 | ||
| 0 | 100 | 8.3 | ||
| 10 | 120 | 7.5 | ||
| 0 | 120 | 7.5 | ||
| 30 | 100 | 6.3 | ||
| 25 | 100 | 6.3 | ||
| 20 | 100 | 6.3 | ||
| 10 | 80 | 4.7 | ||
| 10 | 60 | 3.8 | ||
It’s clear there are a number of markets: The tubs (Gfuel, Berserk, Rogue) are marketed to gamers (and some as pre-workout mixes) The other mixes are aimed at consumers who want a pick-me-up but don’t want to spend all the money on carbonated energy drinks.
Most Popular Energy Drink Mixes
According to research, in 2018/19, the top 5 selling drink mixes were (in order)
- Crystal Light Energy
- Private Label Energy Drink Mix (e.g. Great Value from Walmart).
- Zipfizz
- 4C Energy Rush
- True Lemon
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